Research On The Influencing Factors Of Residents’ Consumption Behavior Of Low-carbon Agricultural Products

Global environmental degradation has become a major issue that cannot be ignored in the world today.In order to improve the global ecological environment as soon as possible,countries around the world have strengthened the research on low-carbon development,broken through the traditional concept pattern,put forward the concept of low-carbon consumption,and strengthened the research and development of new clean energy technologies and investment,as well as the popularity of clean energy.From the Angle of agriculture,the development of low-carbon agriculture in the country’s ecological environment and social and economic development has a very profound significance,and the low carbon agricultural products market acceptance and support economic development and environmental improvement for low c-arbon industry and has a very important role.This paper takes hefei residents’ willingness and level of payment for low-carbon agricultural products as the research content,finds out the main influencing factors of consumers’ low-carbon consumption through empirical analysis,and on this basis puts forward relevant Suggestions for improving consumers’ recognition of low-carbon agricultural products and establishing the market of low-carbon agricultural products,which is of far-reaching significance for further reducing agricultural carbon emissions,optimizing the low-carbon industrial system and improving the ecological environment.In this paper,through the questionnaire survey on the residents purchase behavior and decision making process of low carbon agricultural products inquiry conducted on the basis of data collection,combining theoretical and empirical analysis method,the following conclusions:1.Influencing factors of purchase intention(1)when consumers buy commodities,their first consciousness is to compare the product price and their own purchasing power,and make purchase decisions by comparing their income with the commodity price;In addition,consumers will also consider the utility of goods as the basis for purchasing decisions.Therefore,there is a direct and linear relationship between consumers’ awareness of low-carbon consumption and their purchase intention.(2)the government’s legal policies improve consumers’ willingness to consume low carbon by influencing residents’ consumption behaviors and habits;The constructi on of low-carbon public facilities can provide various convenient conditions for consumers’ low-carbon consumption,both of which can enhance consumers’ willingness to low-carbon consumption.2.Influencing factors of payment level(1)consumers’ perception of low-carbon consumption directly affects the recognition and acceptance of low-carbon agricultural products.The results of the survey show that consumers with high awareness of low-carbon agricultural products usually pay more attention to the low-carbon utility brought by low-carbon agricultural products,which to some extent can improve the extra payment level of consumers to buy low-carbon agricultural products.(2)the role of the government regulatory policy is to guide more consumers participate in low carbon consumption,under the relevant policy and tax system,improve general price of the product,reduce the low carbon agricultural products and conventional products price gap,so as to enhance the level of consumers to pay.