Study On Farmers’ Green Production Technology Adoption Behavior And Its Influencing Factors

Since China promoted agricultural modernization,China’s agricultural development has made rapid progress.The green development of agriculture is crucial to the construction of agricultural modernization.As the main body of agricultural production,farmers’ green production behavior is the key to promoting the green development of agriculture.Farmers’ green production behavior is mainly reflected in farmers’ use of agricultural green production technology for agricultural production.However,due to the constraints of resources and environment,it is impossible to achieve large-scale coverage of green production technology at this stage.Based on this,studying the behavior of farmers adopting green production technology is the basis for improving the adoption of green production technology.Based on the relevant theories and methods of farmers’ adoption of green production technology,this paper first analyzes the evolution process and differentiation of farmers’ green production technology adoption behavior.The evolution process of adoption behavior and the reasons and status of differentiation are analyzed,and the adoption of different green production technologies by different types of farmers is analyzed.Then,through the empirical analysis method,the influencing factors of farmers’ green production technology adoption behavior are analyzed,and the heterogeneity of different types of farmers and different green production technologies is studied.Finally,according to the research results,relevant conclusions are drawn,and relevant policy suggestions are put forward to promote the adoption of green production technology by farmers,thereby promoting the green development of agriculture.Through research and analysis,this paper mainly draws the following basic conclusions:（1）The adoption of green production technology by different types of farmers varies greatly.Small-scale farmers have serious concurrent occupations,agriculture is not the main source of household income,and the requirements for agricultural production are not high,so there is no necessary demand for whether to adopt green production technology for agricultural production;large-scale farmers mainly use agricultural income as the source of family income,They pay more attention to agricultural production,so they use green production technology for the purpose of saving cost and increasing efficiency,and the demand for large-scale farmers to use green production technology is stronger.（2）There are differences in the active adoption of different green production technologies by different types of farmers.At this stage,for the five green production technologies of deep ploughing and deep loosening,seed coating,soil testing and formula fertilization,unified prevention and control,and straw returning to the field,the main technologies that are mainly purchased by farmers are straw returning to the field and seed packaging.At the same time,the proportion of large-scale farmers as the main body of technology purchasers is larger than that of small farmers,which shows that different types of farmers have different needs for different green production technologies,which is related to the characteristics of the technology itself.（3）The influencing factors of different types of farmers’ green production technology adoption behavior are different.The technical characteristics,personal characteristics,land characteristics and external environment of farmers all significantly affect the adoption behavior of small farmers;while the factors affecting large-scale farmers are mostly concentrated in family characteristics and land characteristics,and personal characteristics and external environment have little effect on large-scale farmers.（4）The influencing factors of farmers adopting different green production technologies are also different.The technical characteristics,including price,technical effect,are the core influencing factors.Except technical characteristics,for deep ploughing and deep loosening,unified defense rule and straw returning,farmers’ family characteristics and land characteristics have a significant impact on farmers’ adoption;for seed coating,farmers’ personal characteristics,family characteristics,and land characteristics have a significant impact;For soil testing and formula fertilization,the individual characteristics and family characteristics of farmers have a significant impact on the adoption of farmers,especially the education level,which has a significant impact on soil testing and formula fertilization,but not for other technologies.Based on the above research conclusions,this paper puts forward the following policy suggestions: increase technology promotion and improve the accuracy of technology promotion;strengthen technological innovation and improve technology use services;integrate land resources and realize rational allocation of land resources;attract high-level talents and cultivate professional skills personnel.