Study On M Company’s Pricing And Financing Strategy Under Low-carbon Supply Chain

In the context of rapid economic development and global warming,low-carbon economy has become the focus of the government.In order to achieve a win-win situation between ecological protection and sustainable economic development,the government has launched a series of carbon emission reduction policies.With the increase of government control and production cost of low-carbon products,it is necessary to ensure low carbonization for each link in the construction process of the supply chain.The development and application of carbon emission reduction technology and environmental protection materials make it difficult for enterprises to guarantee sufficient funds in the supply chain,and they often face the situation of capital shortage.Based on the above background,this paper analyzes the research on pricing and financing strategies of the low-carbon supply chain composed of dominant M manufacturers and retailers,both unfinanced and financed.This paper firstly constructs a low-carbon supply chain model dominated by M manufacturer,explores the Stackelberg game model of a business unit of M company before financing,analyzes M company’s optimal emission reduction strategy,and explores M company’s optimal pricing strategy,and draw corresponding conclusions through numerical simulation.Secondly,this paper analyzes the financing problems faced by another business unit of M company,considers the financing behavior of the enterprise,combines the low-carbon supply chain theory with the supply chain financing theory,and builds a low-carbon supply chain on the basis of the model.Financing model in case of shortage,analyze the financing equilibrium of low-carbon supply chain in financing situations such as trade credit financing and supply chain financing,based on the comparison of these two financing models,determine the best financing plan for enterprises,and through the method of numerical simulation This paper comprehensively compares and analyzes the relevant strategies of the two business divisions of M-manufacturer in the two situations of unfinancing and financing,and proposes measures for risk prevention of low-carbon supply chain financing.Finally,the main conclusions of this paper are summarized.The research shows that the greater the substitution effect of low-carbon products for ordinary products,the more consumers like low-carbon products,and the greater the carbon emission reduction efforts of M manufacturers.Therefore,M company needs to calculate the probability of sufficient funds to produce low-carbon products according to its own production and operation conditions,so as to make scientific decisions based on specific conditions.It is found in this paper that M Company is advised to play the leading role and adopt centralized decision-making mode when there is no financing,which is conducive to the optimal profit of the low-carbon supply chain as a whole.In the case of financing,it is suggested to adopt decentralized decision-making mode and supply chain finance financing mode,so as to ensure that the relevant parties of the supply chain and the whole can obtain the maximum profit.Finally,the future research is prospected and the possible research directions are discussed.The problem of financing difficulties for small and medium-sized enterprises in the supply chain has always existed.Under the government’s carbon emission reduction policy,the financing pressure of small and medium-sized enterprises has further increased.The solution of the problem provides ideas,and provides a strong boost for the energy conservation,environmental protection and low-carbon transformation of small and medium-sized enterprises.