Brand Image Design And Application Of "Wuji" Brand

In recent years,domestic brands have more and more audience groups,"niche brand" not only has more and more markets in China,but also rapidly develops to foreign countries.It is no longer that Chinese people blindly pursue foreign brands,but we also fall in love with made in China.The topic of "design and Application Research on the brand image of" Wuji "Chao" arises at the historic moment.I express my attitude and design concept through the research and development of this original brand,and strive to realize the ideal of "made in China" to "made in China" from my perspective.With the increasing recognition of domestic brands,enterprises and businesses pay more and more attention to their own brand image,and the rising cultural industry has begun to pay attention to the creation of brand image.Brand image is an intangible asset,and the most important part is the design and wide application of brand image,which is also an important basis for the continuous development of economy.Therefore,how to make their own brand image design stand out in similar enterprises has become a problem that designers need to think about.The brand name comes from "xiaoyaoyou" written by Zhuangzi.All of them are difficult for the world to reach.People can’t help catering to secular ideas and setting many goals and boundaries.Therefore,by tasting Chuang Tzu’s philosophy,the brand name is chosen as "Wuji",which shows freedom,indifference to the secular world,arbitrary,and the independent spirit of brand self.The homonym of "Wuji" comes from Tao Te Ching.It is an ancient philosophical thought,which means boundless,endless and infinite.It also shows modern people’s spirit of self,and makes life leap to a profound and broad realm.Beyond infinity,it is infinity.It’s just like "no self"-it’s about the prejudice of forgetting yourself.It shows my personal feelings and my understanding of xiaozhongchao brand,and carries out a series of visual design on this basis."Wuji" brand doesn’t pursue expensive price.It shows me two kinds of culture,one is contemporary culture,the other is classical culture.These two cultures collide and collide to form a brand that is easy for modern people to accept and has the accumulation of traditional Chinese culture.