Research On IP Image Design And Application Of Little Chubby Girl Under The Theme Of "Sister In Law"

As cultural IP has its own universal "value identity" attribute,it can usually arouse people’s emotional resonance and form the effect of cultural identity.Therefore,many countries actively create cultural IP with their own characteristics.Actively creating high-quality cultural IP that can continue China’s excellent traditional culture and carry forward the spirit of The Times will help Chinese culture go abroad and improve China’s cultural soft power.Chinese folk culture comes into being with the survival and development of human beings,which is a very important resource treasure house for today’s cultural creative design.This research "sister-in-law" theme little fat girl IP image design is based on the "folk culture" with a broad public base,and the contemporary transformation of its design practice.This paper systematically sorts out the relevant status quo and specific classification of folk culture,and tries to put forward the design principles of the contemporary transformation of folk culture,that is,the connotation beauty principle of the continuation of folk culture,the practicability principle of the conversion of design elements,and the formal beauty principle of conforming to the trend of The Times.Through the combination of theory and practice,the IP image design of the theme Little Fat Girl is completed.On this basis,according to the characteristics of the IP image of Little Fat Girl created by the relevant derivative cultural and creative product design,the final completion of the "sister-in-law" theme Little Fat Girl IP image and cultural and creative product design.This study verifies in the practice process that the contemporary conversion of folk culture in the form of cultural IP can not only radiate the new vitality of folk culture and inherit the excellent traditional Chinese culture,but also can build people’s spiritual civilization and promote cultural innovation.This paper has a detailed analysis of the design ideas and specific processes,hoping to provide new ideas and references for more creators in image design.