"Toilet Revolution" In Gaohe: Status Quo,Problems And Reflections

Small toilet,big livelihood.Promoting the big revitalization with the reform of small toilets is an important strategic layout of the toilet revolution under the background of the current rural revitalization in my country.For thousands of years,the lagging and unbalanced development of rural areas and people’s "selective neglect" of toilets,a "vulgar object" that is "unreliable",have resulted in the toilet sanitary environment and toilet civilization in some rural areas.Remained in pristine condition with little improvement.Today,although the rural living environment in rural revitalization and beautiful rural construction has achieved initial results,the toilet environment in some rural areas,where manure exposure,cross-flow of urine,and breeding of mosquitoes,flies and maggots,still affects the quality of life of farmers and hinders them.The shortest board for rural revitalization.Since 2015,the "toilet revolution" has gradually become a national will and has become an important project that benefits people’s livelihood and well-being.It is imperative to solidly promote the revolution of rural toilets,improve the living environment in rural areas,and strive to make up for the shortcomings that affect the quality of life of farmers.Taking advantage of the policy,Gaohe Village,a mountain village in western Henan,has achieved a major upgrade of toilets within three years,and the toileting environment of the whole village has undergone earth-shaking changes.The achievements must be affirmed,the experience is worth promoting,and the difficulties must be faced,especially the difficulties and reasons that the toilet reform policy and toilet civilization are difficult to spread and sink in Gaohe Village and take root in Gaohe Village and the hearts of the villagers.Through the questionnaire survey,interview and field investigation on the toilet revolution in Gaohe Village,it is found that the toilet reform in Gaohe Village still has the dual effects of promoting the medium-heavy construction and ignoring management,which hinders the spread of policies,and the lag in the villagers’ civilization and hygiene concept,which affects the publicity and construction of toilet civilization.difficulty.First,in reality,there are still problems such as the lack of centralized sewage treatment facilities,inadequate maintenance of the pipe network,inadequate subsidies for toilet reform,and untimely and incomplete information disclosure due to cost and funding.Second,there are still traditional manure utilization habit,traditional toilet concept difficult to change,and low sanitary quality of public toilets in the villagers’ concept of civilization and hygiene.The publicity and construction of toilet civilization still has a long way to go.Therefore,strictly speaking,despite the remarkable achievements in the toilet revolution in Gaohe Village,the toilet revolution policy,especially the toilet civilization,has not taken root in Gaohe Village to a large extent.What is the reason? What are the constraints? Based on these two issues,through an in-depth investigation of the three interlocking links in the sinking path of the toilet revolution policy in Gaohe Village,several factors that restrict the implementation of the toilet reform policy from the perspective of communication are found: First,from the introduction of the policy to the empowerment of village cadres,there are still too many policy codes,the dislocation of the official discourse system and the folk discourse system,the weak decoding ability of decoders,and some media "selective neglect" of toilet reform difficulties,and toilet civilization propaganda.The factors that restrict the policy sinking such as the“losing voice” in the construction stage;secondly,in the investigation of the multiple roles of opinion leaders and village cadres,it is found that the roles of village cadres as “policy connector”,“designer”and “gatekeeper” and their role in the toilet revolution The use of new media in the process has greatly promoted the sinking of the toilet reform policy,and the role of "pressure bearers" and "two-faced people" under the temptation of interests is likely to become an obstacle to toilet reform.An important factor to take root,this point must be vigilant;third,in the investigation of the villagers at the end of policy dissemination and their appeals feedback,it was found that the villagers’ appeals feedback channels were short and few,and it was difficult to form objective factors that forced the problem to solve the problem.It is difficult for farmers to solve the difficulties of toilet reform at the first time,thus hindering the implementation and widespread promotion of the toilet reform policy.In order for the "toilet revolution" to take root in the vast rural areas,it is essential to form a multi-subject synergy.From this,optimization paths can be proposed from three aspects: First,for the government,optimize the policy code and introduce policies as "down to earth" as possible,so that the people-benefiting policy can be seen and heard clearly by ordinary people.A good policy,suitable for all ages,can gain a strong dissemination power.Second,for the mass media,the principle of "three closeness" is still the primary principle.Only by being close to life,close to reality,and close to the masses can they truly "voice" for the masses.At the same time,it is also the unshirkable responsibility of the mass media to expand the publicity of health and hygiene knowledge and help build a new era of toilet civilization.Third,for village cadres and villagers,only by improving the channels for feedback on appeals and resolving public opinion gaps can the problem of toilet reform be solved immediately.At the same time,with the rapid development and sinking of new media technology,it is also a "required course" for all subjects to keep pace with the times and integrate into the media environment.It is true that the use of media in the toilet revolution in Gaohe Village is either an attempt or a beginning.At least it shows us the strong presence and vitality of the media in grassroots governance.Today,perhaps we have to admit that the construction of new countryside under the new media environment is entering a new era.The ever-changing media technology is pulling everyone into the media wave,including those farmers who face the loess and turn their backs to the sky.We don’t want to see the hard-working farmers out of touch with the times again,abandoned by the times,and more expected to see It is they who actively integrate into the media tide,and the media tide can also open their arms to them and share the dividends of the times with them.Development belongs to everyone’s power,and the liberation of new power brought about by new media technology is even more limitless.The huge tension has given the farmers endless hope.Communication,online shopping,rural Internet celebrities,and live broadcasts bring goods.Farmers are striding into the world of new media,and the power and desire of communication is also inspiring everyone to bravely enter the new media world.Media the world and show the "global village" the brilliance of freedom that belongs to the individual.Great harmony in the world,beauty and beauty.The media gives everyone the "golden key" to connect the world,and we have reason to believe that the media will eventually lead us into a more wonderful world.