Research On Development Strategy Of F Coal Coking Company

China’s coal reserves are rich,has been in a very important strategic position.At present,coal coking is the only value consumption channel in the process of coal coking as solid fuel.With the deepening of the country’s supply-side reform,carbon peak,carbon neutralization work in an orderly manner,coal coking industry,high energy consumption,high pollution,high emissions,low added value and other problems appear particularly prominent.Therefore,the transformation and upgrading of enterprises in the coal coking industry needs to be put on the agenda,and the sustainable development of enterprises in the coal coking industry is imperative.F Coal coking Company is a state-owned enterprise with metallurgical coke production as its main business,integrating production and sales.It is a leading enterprise in the coking industry in Handan.In recent years,F Coal coking Company faces many challenges such as high environmental protection requirements,declining market competitiveness and declining profits.The previous enterprise development strategy is difficult to adapt to the current requirements.This paper takes F Coal Coking Company as the research object,and puts forward suggestions on the development strategy of F Coal Coking Company based on consulting relevant literature and materials,in-depth enterprise field research and the use of relevant strategic analysis tools.At the level of external environment analysis,PEST analysis is used to analyze the industry competition structure of F Coal coking Company according to Porter’s "Five Forces" model.Then F coal coking deep insight into the company’s internal environment,identify the enterprise’s advantages and disadvantages,so as to conduct a SWOT analysis,put forward F coal coking company’s strategic orientation and target,put forward on the basis of cost leadership,product differentiation is complementary enterprise development strategy,implementation of coking green low carbon,clean and efficient continuous business expansion.Finally,the safeguard measures for the development strategy of F Coal coking Company are worked out to lay a foundation for the sustainable development of the company.The operation and implementation of this strategic system is conducive to the adjustment of industrial structure of F Coal coking Company under the background of new economy and new business forms,continuous transformation and upgrading,continuous scale of the enterprise,steady increase of economic benefits,and better and better development prospects.For other coking enterprises in the industry,especially those enterprises with problems and challenges in the process of development,it can also provide reference experience.