Research On Development Strategy Of MR New Materials Company

After more than ten years of development,Mr new material company has become a well-known enterprise in the domestic new material industry,especially in the specific subdivision field of TPU.The current strategy of the company mainly includes technological innovation and cost intensive strategy.On the one hand,strive to improve the technical added value of products,on the other hand,save costs and reduce prices,so as to occupy the market.At the beginning of the development of Mr new material company,technological innovation and cost intensive walk on two legs,allowing Mr new material company to quickly occupy the market and obtain a certain market share.However,with the entry of enterprises from European and American countries and Chinese Taiwan,the pressure of market competition is gradually increasing.How Mr new materials company should choose its own development direction,establish development objectives and formulate development strategies in the future needs to be further studied.Firstly,this paper introduces the research background,purpose and significance,research status at home and abroad,research contents and research methods of this paper,and then analyzes the basic situation,development status,current strategic operation effect and existing problems of Mr new materials company.At present,the problems existing in Mr new materials company mainly include the lack of systematization of development strategy,lack of advanced management concept,lack of clear strategic positioning and so on.In order to solve the above problems,this paper uses PEST analysis,five forces model,SWOT and other analysis tools,combined with the questionnaire to collect the specific situation of Mr new materials company and study the current development strategy of the company.Combined with the advantages and disadvantages of Mr new materials company and its internal and external environment,the overall development strategy,strategic focus and functional strategy of Mr new materials company are formulated.Combined with the strategy formulation,this paper designs the guarantee measures for the implementation of the development strategy of Mr new materials company,and puts forward the guarantee for the implementation of the development strategy from the aspects of organizational system construction,enterprise culture construction and information management system construction,so as to ensure the implementation of the company’s development strategy.This paper focuses on the development of new materials for Mr companies,but the scholars focus on the development of new materials for Mr companies at home and abroad,rather than on the development of new materials for the whole industry,It has a certain reference value for the strategic management research of new materials,especially TPU,a subdivided industry.