Based On The Qingming Shanghe Garden Scenic Spot Children Hanfu Experience Design Research

Now the revival and development of the national style and the support and promotion of the policy have given the hanfu industry a larger development space,Hanfu economy continues to heat up,the prevalence of experiential cultural tourism also makes it a fashion for people to dress in Hanfu to take immersive photos and punch cards in cultural scenic spots.With the arrival of the age of two and three children,the new generation of young parents of children’s clothing market consumer demand is increasingly diversified,enriched,refined,personalized.Children’s Hanfu has become one of the new growth points of the children’s clothing market,has also become one of the new forces of consumption in various scenic spots.The Riverside Garden at Qingming Festival is a large-scale Along the River During the Qingming Festival Park with a historical and cultural theme,the park contains a wide range of cultural resources including restored architectural culture,Intangible Cultural Heritage Culture,food culture,performance culture,historical celebrity culture and Song dynasty costume culture,an endless stream of tourists dressed in Hanfu to enjoy the experience.If we can combine the culture of the park with the design of children’s Hanfu,it will form a Nothing in Common cultural business card of the park,to enable children to explore and experience the charm and fun of traditional culture and Central Plain culture in the process of travel.Based on this,this topic takes experiential design as the cut-in point,strengthens the interactive relationship between clothing and consumers,so as to make children get more diverse cultural and entertainment experience as the design goal.The subjects were school-age children aged 6-12 years.By using the methods of literature study,Field Investigation and questionnaire investigation,this paper analyzes the present situation of experience design and experiential cultural tourism,and the market design of children’s Hanfu,and on-the-spot investigation of the cultural resources and the park’s cultural and creative products,children’s Hanfu products and other design status quo,analysis of its existing deficiencies.At the same time,according to the user’s needs,the questionnaire survey is conducted to understand the child’s interest point,color preference and the form of experience that the parent wants the child to acquire,etc.,according to the research results,the paper proposes the development path of children’s Hanfu Experiential design based on the Qingming Shanghe garden scenic spot.Based on this analysis and design practice and complete the physical production and finished product display.The design chose to retain the Song dynasty clothing characteristics,and to illustrate the various cultural resources in the park in the form of children’s design for innovative expression and presentation,and will be integrated into the Han clothing design,at the same time,it guides and helps children to understand the dress culture and the characteristic park culture of Song dynasty through the visual elements such as words expression and pattern drawing,so as to have the benign interaction between the dress and children,to make children further feel the unique charm of culture.Through the research of this subject,the cultural theme park characterized by the experience of visitors’ participation is organically combined with the experiential design of children’s Hanfu,which creates a new research perspective,teaching in tourism at the same time to promote the sustainable development of literary tourism.