Research On The Development Strategy Of Y New Energy Enterprises Under The Background Of Dual Carbo

With the continuous development of social economy in the new era,the energy problem is becoming increasingly serious.Take environmental and energy protection as the key factors of human development.The country has deeply recognized the importance of energy and environmental protection issues,constantly issued policies to vigorously promote the development of new energy,and also put forward the carbon peak and carbon neutral strategy for the whole industry.The new energy industry is a strategic industry in the 21st century.As the leader of the new economic cycle in the 21st century,it has the characteristics of high efficiency,driving the development of other industries,long upstream and downstream value chains,outstanding environmental protection and sustainable development.It is of great significance for new energy enterprises to adapt to the changing environment and formulate corresponding development strategies to achieve long-term development of enterprises.Based on Y New Energy Enterprise,this paper analyzes the current development strategy of the enterprise,guided by the relevant theories of green development and development strategy,first analyzes the internal environment of Y new energy enterprise from the aspects of safety management,marketing,production and operation,financial management,human resources management,research and development,and then evaluates and analyzes it with IFE matrix,based on pest analysis method,the social,economic,legal and other environments are analyzed,the macro environment of Y new energy enterprise is analyzed from four aspects of technology environment.The industry environment of Y new energy enterprise is analyzed from the threat of new entrants,the threat of substitutes,the negotiation ability of buyers,the negotiation ability of suppliers and the competition of existing enterprises in the industry in combination with Porter’s five forces model.The current market environment of Y new energy enterprise is proposed,and the external factors are comprehensively evaluated and analyzed using EFE matrix.The development orientation of Y new energy enterprise is determined through comprehensive analysis,and the strategic adjustment direction of the enterprise is pointed out.The development objectives of Y new energy enterprise from 2025 to 2040 are divided into three stages: short-term objectives,medium-term objectives and long-term objectives.Second,based on the SWOT analysis method,explore the internal competitive advantages of enterprises,weaknesses,external opportunities and threats of Y new energy enterprise in detail.On the basis of this study,it is suggested that Y new energy enterprise should take advantage of internal strengths,avoid internal weaknesses,use internal strengths,seize external opportunities,respond to external threats and select appropriate strategic solutions;Finally,put forward corresponding safeguard measures and real-time suggestions,focusing on the promotion of low-carbon technology research and development,the establishment of low-carbon consumption concept,the promotion of enterprise system renewal,and the optimization and integration of business layout,among which the importance of the guarantee of talent,culture,finance,sustainable development,science and technology and other aspects is particularly emphasized to ensure that the implementation of the development strategy can be effectively carried out.Therefore,this paper hopes that the above research can provide some reference value for Y new energy enterprises and similar enterprises in the formulation and selection of development strategies.