Research On The Development Strategy Of QA Steel Company Under Carbon Peak And Carbon Neutral Targets

With the continuous development of the world economy,the impact of greenhouse gases on the environment is becoming increasingly serious,and the climate change caused by them has brought a test to human survival.Currently,countries around the world have formed a consensus on reasonable control of greenhouse gas emissions such as carbon dioxide.In September 2020,the Chinese government announced at the United Nations General Assembly that it would strive to achieve a peak in carbon dioxide emissions by 2030 and achieve carbon neutrality by 2060.The proposal of the "dual carbon" goal,on the one hand,demonstrates China’s determination to adhere to green and low-carbon development,and assumes international responsibility for global climate governance.On the other hand,it points out the direction for Chinese enterprises to practice low-carbon behavior and promote industrial transformation and upgrading.As one of the most important basic industries in China’s national economy,the steel industry has a chronic problem of high energy consumption,high emissions,and high pollution,and its carbon emissions is relatively high.Therefore,how to promote the future low-carbon development of iron and steel enterprises is an important link to achieve the goal of green and low-carbon.In the "dual carbon" environment,QA Steel Company finds that it is facing great threats and has great development opportunities in the industry.However,it needs to constantly adjust the future business strategy,enhance the industry competitiveness,and ensure the healthy development.The article first elaborates the relevant concepts of the "dual carbon" goal,as well as the relevant theories and tools of enterprise strategic management.Secondly it uses literature research,field research,questionnaire research,and other methods,using tools such as PEST analysis,Porter’s Five Forces Model,EFE matrix,IFE matrix and combines SWOT analysis to analyze the internal and the external environment of the steel industry under the "dual carbon" goal,identify the opportunities and challenges that the enterprise may face.Then through analyzing the internal environment of QA Steel Company,identify the strengths and weaknesses of QA Steel Company at present,and formulate feasible development strategies.Then evaluate internal and external factors through EFE and IFE matrices,and establish the development strategy of QA Steel Company using QSPM quantitative planning matrix.Simultaneously,in order to better apply the strategy to practice,measures such as implementing technological transformation,improving product structure,eliminating outdated production capacity,and improving the ability of enterprise employees have been proposed.Finally,measures such as organizational guarantee,technical guarantee,evaluation and assessment system guarantee for the development strategy of QA Steel Company are also proposed,hoping to effectively promote the development of the enterprise through the combination of theory and practice.