Research On Financial Management Optimization Strategy On G Company Base On The Perspective Of Business And Finance Integration

Improving enterprise management capabilities is particularly important for obtaining sustained competitive advantages,in the context of the digital economy and high-quality development.Financial management as an important part of modern enterprise management,its information and digital level is particularly important for the future development of enterprises.In the traditional financial management mode,the enterprise financial personnel can only passively record the business situation of the enterprise due to the backward information technology,weak data analysis ability and other reasons,the financial statement analysis can not accurately reflect the value of the enterprise,in order to solve this problem,the business and financial integration management mode emerged at the historic moment and attracted the attention of the management of major enterprises.Since then,with the gradual promotion and application of the integrated management mode of business and finance,the financial management of enterprises has also ushered in greater challenges.Therefore,if enterprises want to effectively implement the integration of business and finance this mode of financial management,it is necessary to deeply analyze the existing problems,in order to formulate effective optimization strategies,so as to prompt their own financial management level and enterprise benefits.This thesis describes the research background and significance at first,based on a review of relevant literature at home and abroad,summarizes the integration of business and finance and financial management information and other related theories and methods;Taking G enterprise as an example,to understand the current situation of its financial management,and sort out the current situation of the financial management of G enterprise in terms of financial integration,management consciousness,financial personnel,information system,financial data and other aspects;Then combined with relevant literature,through the questionnaire survey,extract the characteristics of the problems in the financial management of G enterprise;Factor analysis is used to conclude from the questionnaire questions that there are still problems in the financial management of G enterprise,such as imperfect management system,lack of effective management and control system,lack of integration of information system and fault of business process,and analyze the causes of these problems.In view of the existing problems,this thesis proposes optimization strategies,including optimization of the integration of business and finance management system,optimization of business and finance control system,optimization of business and finance information system and optimization of business and finance process.Finally,from the aspects of optimizing organizational structure,unifying work objectives,improving management system,training professional talents and strengthening information construction,Put forward G enterprise financial management optimization safeguard measures based on the integration of business and finance to consolidate the implementation effect of G enterprise financial management optimization strategy.The research in this thesis can not only provide optimization strategies for G enterprise’s financial management to realize the integration of business and finance,but also provide references for other similar enterprises’ financial management innovation.