Research On Internet Search Behavior Of Rural Youths For Health Information

With the increase of Internet penetration rate year by year,the Internet has become an important channel for young people to obtain health information.Among the youth population in China,rural youth account for 45%.Paying attention to the health of rural youth is an important part of promoting rural revitalization and a healthy China strategy.Through the investigation of the online health information search behaviors of rural youth in three villages in Zaoyang City,Hubei Province,this study finds out its characteristics and influencing factors,which is helpful to discover the laws of rural youth health information search behaviors,and can provide relevant information for the government and public management.The department formulates health policies to provide scientific theoretical basis,and provides reference suggestions for medical institutions and health websites to improve the level of health information services.Combined with the results of literature research and pre-interview,the research summarizes the factors and influencing factor models that affect rural youth’s online health information search behavior,and on this basis puts forward research hypotheses and compiles a survey questionnaire.The characteristics of search behavior are summarized by statistical analysis method,and the proposed hypothesis and influencing factor model are tested by using structural equation model,and the factors affecting rural youth’s health information search behavior and their interaction mechanism are analyzed.The study found that the health information that rural youth pays most attention to is treatment methods and curative effects.In the process of searching for health information,it is difficult to judge and screen the reliability and validity of the information.The influence of health self-efficacy on the online health information search behavior of rural youth is not significant,the availability and reliability of information have a significant positive impact on the online health information search behavior,and social support has a significant negative impact on the online health information search behavior,social support has a significant positive impact on self-efficacy and the recognition of online search channels.Finally,the basic viewpoints of the article are summarized,and suggestions are put forward to actively carry out rural health education,establish a high-quality health information platform,and strengthen the connection between various social departments.