A Study On The Influencing Factors Of College Students’ Online Health Information Searching Behavior

With the rapid development of the Internet,online health information search has gradually replaced the traditional behavior mode of obtaining medical information services.Because the cost of obtaining network health information is low,the search is convenient and fast,and the privacy is strong.College students are the main group of online health information acquisition,often search for health information for family and friends,college students generally lack health literacy,it is difficult to distinguish a large amount of true and false information,and their health information search ability needs to be improved.This paper uses the methods of interview and questionnaire survey to explore the factors affecting college students’ online health information search behavior,and summarizes the characteristics and laws of college students’ online health information behavior.At the same time,suggestions are put forward to improve the health information literacy of college students to help college students correctly identify and use online health information and enhance their search ability.According to the interview results,15 students were selected for interviews,and according to the interview results,the questionnaire design survey was conducted using "questionnaire stars",which was distributed to college students in Shanghai universities,and a total of 405 valid questionnaires were received.The questionnaire star data was imported into SPSS27 software,and the reliability,validity,descriptive statistical analysis and exploratory factor analysis of the obtained data were performed.From the three dimensions of personal,information and society,the rationalization suggestions for college students’ online health information search are proposed.Finally,the relevant problems of this paper are summarized,some limitations of this paper are put forward,and the future research and development of relevant aspects is prospected.This paper finds that sub-health problems are common among current college students,and that there are significant differences in health problems among college students of different genders and grades.With the wide application of Internet technology in the field of higher education in China,the health search population and search frequency of college students have increased,and the most popular health topics are physical health,healthy diet,fitness and weight loss.The main reason why college students are most interested in various health information is that they want professional guidance,expert help,support from others,and social attention.This paper aims to study the psychological activities and characteristics of college students when searching for health information,so as to have a more comprehensive understanding of their ways and difficulties in using online health information.It was found that when college students search for health information,there is a certain regularity in psychological activities and characteristics,such as they pay more attention to the credibility and applicability of health information.In view of these findings,rationalization suggestions are put forward to help college students improve their health information search ability and literacy.It is recommended to strengthen health information education,improve the health knowledge level of college students,encourage them to actively participate in health information search,enhance their search experience,and improve the efficiency and accuracy of health information search...