Research On The Evaluation Of The Integration Level Of Red Cultural Tourism In South Lake,Jiaxing

Under the background that the country actively promotes the integration and development of culture and tourism,Jiaxing South Lake has deeply excavated its cultural heritage in recent years,vigorously developed the tourism industry relying on its unique red culture,and established a new form of Red tourism.The National Red tourism Development Planning Outline issued by the state also points out the direction for the development of Jiaxing South Lake red cultural tourism.However,at present,there are still issues with the integration of red culture and tourism in the South Lake of Jiaxing,such as insufficient exploration of red culture and low integration with tourism development.In order to promote the strategic development of "cultural tourism integration" in Jiaxing South Lake and improve the level of red cultural tourism integration in South Lake,based on the history of the South Lake Revolution,we explore the link between South Lake red culture and tourism development.Firstly,the research starts from the purpose,significance,content,research methods and other aspects of the development of Red tourism in Jiaxing South Lake.Secondly,under the guidance of industrial integration,cultural tourism integration,Red tourism and other theories,the literature analysis method is used to sort out the domestic and foreign literature,seize the key and key areas of research to carry out review and summary.Once again,analyze the current development status of red culture and tourism in Jiaxing South Lake based on development models and driving factors,and conduct research on the integration level of red culture and tourism in Jiaxing South Lake by constructing,analyzing,and evaluating an indicator system.The evaluation indicator system required for the research is based on the relevant theories of tourism evaluation indicators and constructed using literature analysis method.The evaluation indicators can be divided into 6 primary indicators and 18 secondary indicators.After establishing the indicator system,the entropy method was used to assign weights to the indicators,and an overall evaluation was conducted on the integration level of red culture and tourism in Jiaxing South Lake from 2017 to 2022.The influencing factors were analyzed,and it was found that there are still problems in Jiaxing South Lake,such as insufficient innovation of red museums,insufficient exploration of red culture connotations,lack of red boutique routes,and urgent improvement of comprehensive red culture and tourism services.Finally,in response to the research findings,it is proposed to first empower technology and crack the homogenization of museums.Secondly,we need to deeply explore the spiritual connotation of the Red Boat and integrate red cultural and tourism resources.Thirdly,optimize the development of high-quality red products and strengthen red education.Fourth,we need to improve the overall level of comprehensive services for red culture and tourism.The research has provided assistance for South Lake to break through the bottleneck of the integration of red culture and tourism,and to find new development directions and value spaces.It also provides ideas for further measuring the cultural and tourism integration development level of other Red tourism scenic spots,and provides certain reference significance and value for the tourism development of other red scenic spots.