Research On Strategies To Enhance The Communication Power Of Cantonese Short Videos On Douyi

The "Guangdong Hong Kong Macao Greater Bay Area" has been included in the government’s work plan for six consecutive years.Against the backdrop of the country actively promoting the integration process of the Guangdong Hong Kong Macao Greater Bay Area,the geographical connections between cities in the region are becoming increasingly close,and factors such as capital,technology,talent,and information are also accelerating their integration.In this context,the Guangdong Hong Kong Macao Greater Bay Area should also establish a cultural community,and Cantonese,as the common dialect of the Guangdong Hong Kong Macao Greater Bay Area,can promote the cultural identity and community consciousness of the people in the Guangdong Hong Kong Macao Greater Bay Area,break the barriers and barriers between regions,and is an important cultural symbol of the Guangdong Hong Kong Macao Greater Bay Area.Cantonese short videos,which use Cantonese as the creative medium or main form of expression,are the main medium for cultural dissemination and play a very important role in promoting the inheritance and development of regional culture.This research selects the popular Cantonese short videos on the Tiktok short video platform,which has the largest number of daily active users in China,and focuses on the popular Cantonese short videos,such as "Yuezhi Yier","Latin American Queen Camila","Baa ah","Zhang Chi Youdao · Cantonese Poetry Reading" and other top Cantonese bloggers From the perspective of text symbols,this paper interprets the hot topics of the audience on Tiktok Cantonese short videos,the factors that affect the transmission of Cantonese short videos,and on this basis,it makes a revision of "Zhang Chi You Dao · Reading Poems in Cantonese",with a view to providing reference measures and suggestions for improving the transmission of Cantonese short videos.