IP Image Design And Application Based On Taishan Shigandang Cultur

Taishan Shigandang is among the first batch of Intangible Cultural Heritages of China.It is distinguished as an important component of China’s traditional culture and is renowned for its long history,cultural meaning and folkloristic significance.In the historical and technological tides,under the influence of the influx of foreign cultures,its survival and development are faced with imminent danger.However,the rising of the Cultural and Creative Industry(CCI)has boosted the rejuvenation of traditional culture as it brings up economic growth,enriches the spiritual and cultural life of the general population.An increasing number of distinctive cultural Intellectual Properties(IP)of traditional culture are discovered and developed.Innovating traditional culture with Cultural IP images has distinguished itself as a powerful approach for Cultural Communication,bringing new communicational opportunities for the culture of Taishan Shigandang.This essay takes the culture of Taishan Shigandang as its subject.In the first chapter,an interpretation of the general situation of the Taishan Shigandang culture will be provided,analyzing its artistic value and cultural connotation,and summarizing its value for inheritance in the modern context.In the meanwhile,correlating concepts of IP images will be expounded.Furthermore,this essay,based on the current developmental situation of the IP image and Cultural and Creative products of Taishan Shigandang,will be making a case study,in order to suggest new ideas for the IP image design for the culture of Taishan Shigandang.This essay aims to create IP images and relative cultural and creative products that could meet the requirements of the aesthetic and emotional needs of the general public and showcase the cultural charm of the culture of Taishan Shigandang,thus broadening the mind for the creative development of Taishan Shigandang culture.