On The Social Communication In The View Of Social Philosophy

With the deepening of economic globalization and world integration, as a way of human existence, social communication become a hot issue of common concern to domestic and foreign scholars. Therefore, building a reasonable social communication is always the value target of human beings.This paper discussed on social communication based on the aspect of social philosophy, to research the general essence and law of the social communication in the whole process of social development, and strive for having a tentative discussion on the basic theory of social communication and the practical issues of China’s social interaction in the background of the double transition, so as to deepen the understanding of social contact.The whole paper is divided into three parts, introduction, body and conclusion.Introduction: to introduce the theory significance and practice significance of the study of social communication, the progress of social communication research studied by theorists, as well as the research orientation, content and method of my subject.The body is made up by the first chapter to the fifth chapter.The first chapter: the concept and nature of social communication. This chapter from the level of social philosophy bring to light that the social communication is the activity patterns between bodies that can contact and effect to achieve many-sided needs. Then, the chapter analyzes the nature of social communication from three aspects which is the relationship, practical and procedure, at the same time, analyzes the nature of the social communication, believe that social communication is the unity of subject and object, the unity of universality and particularity, the unity of stability and volatility.The second chapter: the system and function of social communication. Firstly, the chapter analyzes the structure of social communication, believe that it is a system which formed by the interconnection of five elements: subject, concept, network, tools and rules. Secondly, social communication to be divided focusing on different angles, to form various types of social communication. Finally, think that social communication not only has a positive function, but also has negative consequences. In terms of positive function, social communication can optimize the social structure, develop the social production, promote the occurrence and evolution of system and promote the all-round development of human beings. In terms of negative functions, social communication produces alienation, hinder social and human development.The third chapter: the occurrence and evolution of social communication. The reality person, the person’s need and production practice constitute the basis of the social communication’s occurrence. The evolution of social communication mainly experienced the blood relationship and regional relationship, physicochemical interactions and virtualization stages and so on, at the same time, performance for a series of regularity, such as the unity of quantitative change and qualitative change, the unity of periodic and progressive, the unity of selective objective necessity and reality, the unity of international and national, and so on.The fourth chapter: the evaluation of social communication. Evaluation of social communication is the measure or judge of the value relationship between the main body and the function of the social interaction. Evaluating of social communication should follow the principle of subjectivity, objectivity, efficiency, comprehensive and development. Evaluation scale of social communication can be divided into the subject scale and object scale. When evaluating social communication, adhere to the combination of individual evaluation and group evaluation, the combination of qualitative evaluation and quantitative evaluation.The fifth chapter: the present situation and construction of China’s social communication in the background of the transition. This chapter argues that the current Chinese society is in a double transition, corresponding to this, social communication is also a kind of special form that a transition form traditional social communication relationship to a special form of modern interaction. In this particular period of historical development, social communication has a positive trend, also exist some problems at the same time, therefore, should from four aspects which is the thought, substance,organization and regulation, to promote the construction of social communications.Conclusion: summarize the whole paper.