Research Of Service Industry And Value Co-Creation In The Post-Industrial Society

With the development of human society, the western main developed countries had entered the post-industrial society. In the post-industrial society, the service industry is the dominant industry and the value co-creation is the core element. In this research:First, analyzes the post-industrial society’s changes, values, power source, features and classification standards, and then demonstrates the transformation of China entering the post-industrial society according to the "five characteristics" and "four indicators". Second, analyzes the general service industry’s basic development law and the general service industry’s internal structure evolution as well as the producer service industry from a macro perspective. Third, systematically explores the contents of the service dominant logic and the value co-creation from a micro perspective. And then, the value co-creation model is built by using SEM (structural equation model). Fourth, explores the internet’s influences on the service industry and value co-creation. And then, analyzes the Chinese internet service industry’s development.This research tries to make innovation in the following areas:First, makes the comparison between China’s current development and the "five characteristics" as well as "four targets" by using the method of comparative analysis. This comparison strongly demonstrate that China is about to enter the post-industrial society. Second, analyzes the service industry internal structure evolution of post-industrial society countries and China, and discusses the producer service industry how to work together with the manufacturing industry to promote the national economy. Third, analyzes the service dominant logic’s attributes, the interaction and the type of customer value as well as the value co-creation’s role and process, and then the value co-creation conceptual model is built. Besides, the value co-creation structural equation model is also built by using the data collected by questionnaires and the SEM method to analyze the relationship between the general service firm, the customer, value co-creation and the customer value. Fourth, analyzes the intellectualized technology’s influences on the service industry and value co-creation.Finally, the conclusions of this research are:First, according to the development of Chinese society and service industry, China have met the demand of the "five characteristics" and gradually approaching the demand of the"four indicators" on the whole, and then demonstrates the transformation of China entering the post-industrial society. Second, through the comparison between post-industrial society countries’service industry internal structure evolution and Chinese service industry internal structure evolution, the proportion of the negotiability service of China is still very high while the the proportion of the producer service of China is very low, the producer service haven’t become the dominant industry in the internal structure of the service industry in China. Besides, the relationship between the service industry and the manufacturing industry is the mutually reinforcing relationship, and they are work together to promote the development of the national economy. Third, the value co-creation process is divided into value promotion phase and value co-creation phase as well as value sole creation phase through the value co-creation conceptual model. And, the role in the value co-creation is summarized:the general service firm is the value co-creator while the customer is the value creator. And then, the value co-creation structural equation model is also built with the SEM method to analyze the relationship between the service firm, the customer, value co-creation and the customer value:the service firm has a positive effect on the customer, and then the service firm and the customer work together to positively promote the value co-creation through interaction. Thus, the value creation can significantly affect the formation of the customer value. The service firm individually and directly affects customer value or the customer directly affects customer value will both have a negative impact on the formation of the customer value. At last, analyzes the internet’s influences on the service industry:migration, interactive separation, profit-driven, service innovation, community cultural network. Besides, the internet’s influences on the value co-creation are also analyzed:the internet reinforces the relationship between the customer and the service firm in the service economy, it provide the on-limits flatform for the value co-creation and promote the customer value formation.In short, this research is based on our present social stage, analyzes the service industry and value co-creation in the post-industrial society. Through the comparison between present social stage of China and the post-industrial society, discusses the transformation of China entering the post-industrial society and the development of Chinese service industry. It is hoped that this research will provide some new inspirations for vigorously developing the service industry and even improving the Chinese economic level in the process of entering the post-industrial society.