A Study Of The Strategy And Performance Of Chinese Enterprise Technology-seeking

Since the new century, with the implementation of "going out" strategy, China has gradually grown into one of the most influential country about the international direct investment, gaining the success that attract worldwide attention and has attracted the attention of the international community. For a long time, FDI has made tremendous contribution to China’s integration into the global economy, making up the domestic technology and capital gap, as well as the enhance of R&D innovation technology of domestic enterprises, But at the same time, we also should see that the situation of Chinese enterprise’s backward technical level has not been fundamentally changed, Lack of Chinese enterprise’s core technology and brand influence has made Chinese enterprises been locked for a long time in low-end of the global value chain and in the predicament of "technical path dependence". Therefore, in the circumstances of increasing global competition, China enterprises technology seeking OFDI has become an important means and realistic choice for China enterprises to obtain advanced technology an break through technology bottleneck, in addition to participate in international competition. So the research on how to carry out the technology sourcing OFDI to enhance the capability of independent innovation and to cultivate new competitive advantage for improving the status of Chinese enterprise in international labor division system and optimizing the industrial structure is of great theoretical and practical significance.With the development of foreign direct investment in developing countries, especially the technology seeking OFDI which has the goal of acquiring advanced technology, brand, management experience, marketing system and other strategic assets has put forward a severe challenge to the traditional FDI theory, has aroused great concern of the academic circles at home and abroad. Under this background, this paper based on the view of enterprises, combines with the results of relevant research frontiers, analyses systemically about technology OFDI theory, then from the perspective of the reverse spillover effect to study the Multi-National Corporation OFDI technology seeking motives and theoretical logic behind, focusing on the differences in subject characteristics of Chinese enterprises seeking OFDI,the industry characteristics, China enterprise technology seeking motives of OFDI, strategic analysis of entry mode, finally stops at the performance analysis of Chinese enterprise technology seeking OFDI.This paper is based on the developing countries, especially the OFDI practice of China enterprise, on the basis of inheriting to innovate and has obtained some valuable viewpoints and conclusions. Overall, because of the existence of reverse spillover effect, I think technology seeking OFDI not only becomes a tool to enhance competitive advantage of Multi-National Corporation,but also has particularly important significance for developing countries’enterprises to produce second-moveradvantage and implement "catch up" strategy; Chinese enterprises develop enterprise specific advantage so as to realize the urgent need of transformation and upgrading of competitive advantage, drive the enterprise of China to developed countries for technology seeking OFDI; greenfield investment, cross-border mergers and acquisitions, the establishment of overseas R&D institutions (Center) and the establishment of strategic alliance are the typical mode of China enterprises for seeking technology of OFDI, the transnational merger and acquisition and the establishment of overseas R&D institutions (Center)are the most prominent. The implementation effect of two kinds of mode all depends on the reverse spillover effect, while the strength of the reverse spillover effect subjects to various internal and external factors of enterprises, while the absorptive capacity and the integration process of enterprises are very important. By virtue of empirical testing, verify the long "strategy of attracting foreign capital exchange market for technology" does not fundamentally change the backwardness of China technology point of view, technology sourcing OFDI is and effective way China realistic choice to promote enterprise technology innovation capacity and international competitiveness of enterprises.