Researching On The Card Bank And Its Business System

In modern times, existence, life and financial activities of human are relying more and more on various cards, which are mainly used to record the identity information and banking account information of citizens. The former is represented by ID card, while the latter includes a great variety of bank cards. Social security card or insurance card enjoys both attributes. Prepaid Service Card possesses neither, but it is essentially a kind of banking card breaking away from financial supervision. It is of great significance for China’s safe operation of banking, innovation of financial area and internationalization of RMB to carry out deep research, corresponding to the issuing, use, circulation and supervision of different cards, in such aspects as policy making, system planning, legislation construction and science and technology development of relevant fields.The development course, application features and main application areas at present of cards are reviewed in this research. and also a host of challenges and opportunities confronting our country’s banking industry after entering transition period of WTO are analysed, which are mainly the constraints and uncertainties imposed ion the future development of China’s banking card field because of EMV migration. It is also proposed to establish unified customer relationship view on each commercial bank starting from citizenship system, which directly integrates identity attributes and account attributes of card and forms unified finance portal, namely card bank. Card bank breaks through the customer relationship barriers among commercial banks, enabling inter-bank business affairs to be very convenient and prompt. The introduction of card bank makes commercial banks attract and stabilize customer base only through offering financial service of lower price and more convenience and pushing out financial products of better quality and safety.Based on card bank, a new type of money existing form has been put forward:card money. Characteristics and methods of card money issuing, circulation and supervision have been discussed, pointing out that card money is possibly one of the main forms of future information currency. The concept of card bank and card money is an original innovation in the field of finance.In this research, business modeling is carried out aiming at card bank, acquiring the concept model, logic model and physics model of card bank, which are the prerequisites of constructing card bank business system and operation of card bank. Additionally, further work has been done, researching the implementation scheme of card bank. respectively describing two situations, which is the customers’ logging on from unified portal or commercial bank, and how to achieve inter-bank transaction. discussing how to construct public finance service system based on card bank, including issuing and circulation of card money, transaction data traceability, citizen credit investigation system and so forth.