A Study On The Green Supply Chain Management With Innovation Diffusion Mechanism

With the continuous development of industrial civilization, industrial activities have resulted in a growing number of environmental problems, such as a variety of climate change, environmental pollution, soil erosion, ecosystem damage and other ensued global environmental disasters. Human being began to pay attention to ecological destruction and the corresponding consequences due to the rapid economic growth, and have begun to search for the methods and ways which can minimize and eliminate negative impacts on ecological environment of operation processes of industrial enterprises. Green supply chain management (GSCM), as a systematic environmental management method, has become an important enterprise target and strategy to comprehensively improve the enterprises’ economic, environmental and social performances. In industrialized countries, governments and non-profit organizations have formulated policies, regulations and standards to promote and standardize GSCM implementation. Many leading international enterprises have brought the concept and measures of GSCM to build their GSCM system in order to promote upstream and downstream enterprises in a supply chain to carry out environmental practices.In the past two decades, the global industrial development and economic integration have contributed to the unprecedented development of the Uzbekistan economy. A large number of manufacturing sectors in the supply chains have been transferred to Uzbekistan and other developing countries, which has provided a lot of opportunities to the development of local economy while causing more pollutions and destructions on the local ecological environment. In this context, under the pressures of foreign environmental laws and regulations as well as the leading companies, some of Uzbekistan export enterprises and joint ventures began to adopt GSCM and other innovative environmental management practices, and diffuse these environmental management measures across supply chains. The Uzbekistan government also has learnt from foreign advanced experiences to formulate a series of policies and legal norms to encourage enterprises to implement GSCM. However, due to the high cost and the complexity of implementation, GSCM in Uzbekistan enterprises is adopted at a low level, while the implementation rate is relatively poor.Based on this, it is important to understand how enterprises implement GSCM and other environmental management measures under the influence of different factors which can provide more reasonable proposals to make the policies of promoting the transmission and diffusion of GSCM. In order to explore the diffusion mechanism of GSCM, this article would adopt the research framework of "Reality analysis-Theory modeling-Countermeasure analysis". This article will start with the status quo of the GSCM diffusion among Uzbekistan enterprises; then, analyzes internal and external factors of enterprise group and their influencing rules of GSCM diffusions with the complex system theory.At first, based on the literature review, this article will define the concept and features of GSCM diffusion, and analyzes current situation of Uzbekistan GSCM diffusion by utilizing the Bass model to fit the sample data of selected GSCM practices. Secondly, this article will build up the system framework and research framework of GSCM diffusion to summarize the influencing factors and GSCM diffusion processes, and clarifies two main contents of GSCM diffusion model including GSCM diffusion model among the enterprises and the influence model of the government. Finally, this article will explore the GSCM diffusion mechanism among the enterprises by analyzing the internal and external factors of enterprises. Based on the establishment of the decision-making dynamic model of GSCM, this article builds the GSCM diffusion model among enterprises with the use of complex system theory in order to dissect the influences of the size of enterprises group, the interaction of different types of enterprises, social pressures on GSCM diffusion, and external factors of the enterprises group. The results show that the interactions of upstream and downstream enterprises and the social pressures will increase the diffusion rate of GSCM and the proportion of the enterprises which implement GSCM. Moreover, the increasing size of enterprise group will accelerate GSCM diffusion, but cyclically decline the proportion of the enterprises with GSCM.