Study On Architecture Practices In A Trasitional China In The View Of Consumer Society

China is now gradually stepping into a consumer society. The high speed development ofeconomy brings changes to every aspects of the society. Consumer society is consumption-led.On one hand, with commercialization and market of consumer society deepening, anythingcould be consumer object. On the other hand, stimulating consumption becomes an importantmean to operation of the economy. Consuming becomes main activity in people's daily lives.People's value, aesthetics and ways of life change. In architecture aspect, city developing,image project, landmark and fashion building etc have become key words of current Chinesearchitecture. Consumer society brings developing opportunities to Chinese architecture, and itfaces many difficulties and challenges as well. This article, with consumer society asperspective, is trying to recognize the fact and debates during the architecture creation andpractice under the background of consumer society. Under the background of present Chineseconsumer society, this article investigates to build up the inside connection of Chinesearchitecture creation and consumer society. To study Chinese architecture through the changeof consumer society economic culture environment. On one hand, analyzing present Chinesearchitecture creation, understanding and criticizing inner society origin of Chinesearchitecture development, it brings present Chinese architecture reflective understanding. Onthe other hand, based on the knowledge, it builds up the reactive and adjusting strategy forpresent Chinese architecture. This article mainly includes four parts:Firstly, theory introduced. In chapter1, from present Chinese architecture practice itraises the problems and difficulties. Then defining contemporary Chinese architecture asresearch object, consumer society as research perspective, it elaborates paper research'spurpose, significance, methods, content and organization.Secondly, theory constructed. In chapter2, it firstly elaborates relative theories ofconsumer society, analyses the content and feature of consumer society and the basic situationof present Chinese consumer society. Then it analyzes the inside connection of consumersociety and architecture. Lastly, the it builds up the research frame of consumer society andarchitecture.Thirdly, theory analyzed. From three angles of economy, society and culture, it analyzesthe main features emerge in consumer society. It analyzes critically the present Chinesearchitecture phenomenon affected by the change of consumer society economic culture. Itanalyzes feature of the present architecture creation change and its economy, society andculture factors behind. In chapter Three, analyzing the economic environment change impactto architecture through economic level, it grasps the current situation of Chinese architecturedevelopment under the impact of market economy and capital appreciation. In chapter4, fromsociety level, it investigates the affection from consumer difference and change of consumerconcept. It analyzes the feature of architecture personalization and differentiation, and pointsout its inside logic of symbolic consumption and social self-identity. In chapter5, fromculture level, it discusses the impact to architecture from commercial aesthetics. It analyzescustomers' aesthetics behavior and architecture display. Overall, capital appreciation logic isthe driving force to architecture creation practice in consumer society. Economy growth demand is the essential factor. The ultimate goal of architecture symbolic consumption andaesthetics is consumption self-identity, which will further stimulate consumption.Fourthly, Response investigated. Consumer society brings positive and negative effect toChinese architecture creation, which is opportunity and challenge as well. It seeks thedevelopment opportunity from consumer society to Chinese architecture. Regarding thedifficult position that Chinese architecture facing, from social and architecture areas. Chapter6-8response comprehensively in economic, social and culture dimensions. In chapter6,analyzing the social positive and negative factors, it uncovers the development opportunityfor Chinese architecture and established deal structure. Chapter7studies the strategy in socialarea. In chapter8, it studies the responding strategy for architecture area and architect. Overallit forms a comprehensive, systematic and integrated system in social area-architecturearea-architect, concept and practice.