National Culture Media

The paper-The Study on the Communication of the National Minority's Culture in China is the research of the process and the relevance issues in which of putting the national minority culture enter into the mass-communication field. The thesis of the paper is about two aspects mainly,------one, national minority's culture becomes communication content; two, national minority's culture becomes communication product. These two aspects are two sides of an overall.About that national minority's culture becomes communication content, the study is inspecting the relationship between the national minority's culture and the social factors, especially the relation with the mainstream culture and the mainstream ideological; About that national minority's culture becomes the communication products, the study is inspecting the relationship between the national minority's culture and economy factors, especially the relation with the capital factors and buziniss factors.Applying the code/decoding theory in Culture Study, intercepting the coding part as the core fragment, the thesis has probed the three interactive relations-the national minority's culture with the mass media, the national minority's culture with the social factors, and the national minority's culture with the economy factors in the process of coding.This paper has presented the questions between the national minority's culture and the mass-communication comprehensively, has discussed some questions in author's capability also. Based on the analysis of coding characteristics of mass media, the paper has induced the communication characteristics of the national minority's culture in coding processes. Meanwhile, the paper has revealed the interactive relations between the national minority's culture and the mainstream culture, particularly the function of national minority's culture to mainstream culture.The author comes to a conclusion that the characteristic of economical-rization coding of national minority's culture in mass-communication is the spectacle. Besides, the author constructs a new frame of market subjects, base on that, grasps the coding principle of economical-rization process of the national minority's culture in communication field from macroscopic visual angle. Also, the author believes, for the national minority's culture, there are two sub-categories of the characteristics in the process of mass-communication, one is the sub-category between the national minority's culture and mainstream culture, the other is the sub-category between the national minority's culture and business culture. Finally, the author proposes that promoting the mass-communication of the minority culture is the responsibility of the government.The Study on the Communication of the National Minority's Culture has opened up a new field. In the field, studying the national minorities and the minority's culture in mass-communication, people can highlight the concerns of power and interest of natinal minorities in China. Topic of this paper is one aspect of the cultural transformation of national minorities in modernization context.