Analysis On The Construction Of New Media Contexts Of Minority Culture Communication

American journalist Robert Scober and social media columnist Shel Isrell showed the real value of the context in the book "The Era of the Emerging contexts",and proposed that the development of new media and audiovisual technology is already leading the audience.Gradually enter the era of context communication.As an important core of China's spiritual civilization construction,minority cultures are constantly exploring new and more effective communication carriers and channels of communication,and try to save more and more ways of preservation and dissemination through the power of new media and new technologies.From the perspective of context theory,this paper selects short video,online games,VR/AR(virtual reality/augmented reality)three-dimensional animation,three new media cultures with unique characteristics and typical and influence.The case was disseminated for observation.Through the participatory experience and in-depth interviews,the context construction in the content production was analyzed separately.Through these three typical cases,we tried to explore the communication structure and characteristics of the national cultural context in the new media era.Its success and defects to be improved.The main content of this paper is divided into four parts,namely: the content production characteristics of three typical new media national culture communication cases,the analysis of the four elements of the context of national cultural communication under the context theory,and the new media of minority cultural communication.The summary of the construction features of the context and the construction of new media contexts for the cultural communication of ethnic minorities have problems and reflections.First of all,in the choice of case,this paper selects three cases of“Vibrating the first cultural relics exhibition”,Nishan Shaman and Sayya's virtual teaching platform,respectively,which represent the short spread of national culture communication.Successful experience in APP,national culture games and VR/AR 3D animation.#?~?????#The total volume of the topic in the vibrato reached 427 million,and the total number of praises reached 20 million;Tencent game Nishan Shaman got 2 million downloads on the APP store on the same day.And won the Best Music Award at the 2018 International Mobile Games Grand Prix,which is a successful attempt of Chinese minority culture in the context communication;and the Yeh's virtual teaching platform is reproduced by VR and AR through three-dimensional animation.The virtual space context of traditional dance of Tujia is a breakthrough attempt to combine new technology with national cultural communication.Through the analysis of the production characteristics of the producer interviews in the three typical cases in Chapter 2,the third chapter analyzes the four scenarios of space,environment,real-time state,life inertia and social atmosphere.The construction features of its context elements.Merowitz believes that "the discussion of the media should be linked to the discussion of contexts related to the location." The new media context mainly includes virtual contexts and application scenarios.The online games,3D animations,etc.selected in the case are virtual contexts.The application scenario refers to the context in which the audience is located,involving the components of the mobile Internet and the Internet of Things.Through the content production analysis of the three cases,in the fourth chapter,according to the "new medium,new context,new behavior" model of Merovitz,the minority culture is from the four aspects of space,emotion,user and context.The new media contexts are summarized and summarized,and the four main features of virtual context construction,context segmentation,data migration,and community atmosphere are summarized.Finally,this paper hopes to use the context communication as the theoretical support,sort out the elements and characteristics of the new media contexts of minority cultural communication,and then sort out the influence of these elements on the national cultural communication.Through these analyses,the author believes that there are still problems and lack of timely experience.There is a short-term need to break the barriers of the circle and individualized communication.It is difficult to deepen the lightweight content,and the intent to pay attention to the economy is difficult to realize the realization of traffic.In the future,the development of new media contexts of minority cultures should optimize user information adaptation,provide context adaptation services,integrate social software relationships,create high-interaction communities,and fit the context to create a multi-ethnic cultural product matrix.