A Study On The National Culture Communication Of The Yugu Nationality In Sunan County, Gansu Province From The Perspective Of Media Changes

In the context of globalization,the economy has developed rapidly.Contemporary China has entered a critical period of building a well-off society in an all-round way and a period of deepening reform and opening up and accelerating the transformation of economic development.Cultural self-confidence has become an important source of national cohesion and creativity,and comprehensive national competition.The culture of all ethnic minorities has come together to become the magnificent sea of Chinese culture,and the protection and development of minority culture has become a major and urgent strategic task.The Yugur people are a unique minority in Gansu.According to historical records,the difficulty of moving eastward has caused the Yugur people to collide,interact,communicate and integrate with other ethnic groups in the process of development.Constantly absorb the excellent culture of other peoples.The inheritance of Yugur national culture is also the protection of historical and cultural materials.The Yugur culture is a typical "stacked" culture,and its culture encompasses the fusion of multiple cultures.The rich "stacking" cultural heritage makes the study of Yugur culture spread more valuable.Due to the limitations of oral communication,it is inevitable to spread and inherit national culture through certain media.The spread of minority culture is a process of sending and receiving thoughts and feelings between groups in ethnic minority areas.This process can be carried out through direct material links,but more through media.The Yugur nationality culture spreads through the texts of oral folk stories,Yugur language,Yugur folk songs and dances,religious activities,ceremonies,mass media,and the Internet.After the development of oral communication,print media,and electronic media,the Yugur national culture was spread through language,and the print media kept a large number of story texts.The TV media broadcast a large number of programs of Yugur culture through the screen,which promoted the spread of minority cultures in populated areas.The network media enriches the form of communication by virtue of its characteristics,which brings new opportunities for the cultural communication of ethnic minorities.From stories to poetry,from video works of minority films to song and dance performances,from TV shows to WeChat's "emoticon package",the media retains some of the Yugur's cultural heritage in different periods.The article conducts empirical research through field surveys,questionnaires,and data analysis.It is found that the publications of Yugur culture have lost their market and they are undergoing transformation.The TV media has promoted the spread of minority cultures.The network media has great potential and brings new opportunities for the spread of Yugur culture.According to the above research,it is combined with the relevant theoretical knowledge of communication,journalism,ethnology and sociology to confirm the ideas put forward in the previous planning,so as to propose a good strategy for the problem of discovery:the digitalization of Yugur nationality cultural heritage,"online+offline" interactive communication,the fusion mode of multiple media.Furthermore,it puts forward some suggestions for the development of minority cultural communication in other populated areas:focusing on manpower and material resources to protect the cultural remains of ethnic minorities,relying on tourism to rationally develop national cultural resources,and cultivating awareness of minority cultural consciousness.