Multiple Perspectives Of Nvshu And The Culture Studies

Nvshu is a special system of symbols created and widely used by women, used for the expression of their lives. It is up to now the only women character in the world. As popular in Jiangyoung county(Hunan Province) and the adjoining areas, it was called Jiangyong Nvshu or Yongming Nvshu. It has been handed down from mother to daughter for hundreds of thousands years, and gradually a kind of magical cultural phenomenon took shape with long history, wide range and rich information in the history of humanity. While most scholars study its source and historical facts from the perspective of literature, laying particular emphasis on the study of Nvshu's character and texts such as its origin, age, nature of the characters and literal character-istics, this paper adopts the way of combining fieldwork with scrutiny of text and tries to explain the generation and construction of Nvshu and Nvshu culture from the points of folklore, anthropology, sociology, cultural ecology, symbol economics, feminism and ethics. It aims to reinterprete substantive characteristics of Nvshu and to explore the past, present and future of it in a multidimensional way.This paper stresses on post-Nvshu period in the early 21st century, and then examines the state of existence and inheritance of Nvshu and the culture and inspects its transmission crisis or predicament and the corresponding measures. Meanwhile, it is of necessity to reflect on Nvshu and the culture in a macro way: how to industrialize it? Or to be more specific, how to develop symbols with the effort synchronizing with the transmission and conservation? How to achieve Nvshu culture's gene innovation and motif restructuring in the eara of virtual economy, so as to increase its culture in value in the dominant culture? Besides, this paper consider how to probe operatable methods to help Nvshu culture and its industry change the development pattern of regional economy in "the two-oriented society". Then this article makes a deep analysis on the transmission crisis, gives reasonable quantitative evaluation and suggestion to the protective measures taken by the government and the effects and proposes operatable plans on regional cultural protection modes, protection principles and the development pattern that are about to be adopted. In the final analysis, it aims to reflect the general picture of the present transmission of Nvshu and Nvshu culture and its future trends in a relatively comprehensive way general picture and arouses people to ponder over the transmission and conservation of folk literature (which is intangible cultural hertige) in a modern way.This paper is divided into four chapters and is organized as follows:Chapter one presents diachronically the origin, prosperity, decay and transmission of Nvshu and its culture. First, it adopts Merton's Theory of Deviance to analyze the process and cause of the origin, prosperity and decay from the sociological point of view, and then investigates how those women handed down and recreated Nvshu and the culture based on Oral-Formulaic Theory as to answer the question why Nvshu has flourished for hundreds of years. Since Nvshu and the culture have been listed as national intangible cultural heritage, they are intervened and affected by outside powers such as politics, economy and strong cultures. Therefore, it is necessary to reflect on genovariation in Nvshu and the culture and explore how Nvshu find herself in new mult-field domain involving media, audience consumer behavior and presence of government, and how to realize identity-building with mainstream value. This chapter divides Nvshu and the culture into natural transmission, semi-natural transmission and non-natural transmission according to the diachronic and synchronic history and summarizes the characteristics and disciplines of its transmission and evolution.Chapter two stretches to the core of Nvshu and the culture on the basis of scrutiny of text, and dissects female consciousness implied in Nvshu and the culture from the perspective of feminism. Conclusions are that the inner cause of the formation of Nvshu and the culture is successors'rebellion against traditional ethics; carnivalization gives its nutriment while dialogicality is a protracted close negotiation of establishing identity by fighting against power and using body consciousness to resist the traditional ethics.Chapter three presents changes of natural, social and humanity environments facing Nvshu and the culture, and then proposes concrete operatable models of protection, i.e. primitive environment, interactive participation protection, self-organizing protection, "Two-Z" focused protection (capital of intellectual and expenditure) and industrial development protection. At the same time, it puts forward three special protection principles under the premise of leading cadres'cultural consciousness, i.e. "cultural gene, ethics concern and localization", so that a systemic eco-chain can be structured for the active transmission of Nvshu and the culture and for their cultural value transformation in modern society.Chapter four discusses and analyzes the real value and significance existing between Nvshu culture and regional soft power. By analyzing sign value of Nvshu culture, it points out that marketing strategy of Nvushu culture should be integrated and reformed from the angle of symbol consumption in the industrial development of culture. The point is to protrude symbol characteristics of Nvshu, manifest the symbol significance, and search for cultural connotation. Nvshu culture is of unique local distinctives, whose industrial conversion requires our full respect for the framework of local identity and local people's cultural needs. We should deliberate on its development and trend in the future from the perspective of local endogenous force and potentiality and follow differential competition with the brand-new "Four-V" marketing strategy. Only in this way, can we gurantee a sustainable healthy development of Nvshu culture and achieve good winning for the culture conservation and the industrial development of the local culture.The conclusion gives a summary of the influence that Nvshu, as a special folk literature, exercises on the transmission and connservation of intangible cultural heritage. It reflects on the dialectical interactions between the tradition and modern times, margin and main stream, heritage conservation and city construction. In addition, it deliberates on how to achieve these interactions and how to give full play to the advanced gender culture, Nvshu, in setting up harmonious relationship between men and women in the trend of expanding cities.