Critique Of Commodity Fetishism. Aesthetic Cultural Context

Since nineteenth century, a gradual prominent phenomenon in the context of western aesthetic culture has beening the effect of commercialization or the aesthetic culture. Based on the theoretical interpretation of the impact and the examination of its model of thinking, the purpose of the dissertation is to analyze the essence, way of existence and development of commodity fetishism. The paper attempts to investigate the universal regularity as regards commercial activities and aesthetic development.The dissertation is composed of three parts. The first part is the discussion about Karl Marx's critique of commodity fetishism, aiming to recover the context of the political economy where the famous theory of Marx's was generated more than 100 years ago. The second part is the diferentiation and discrimination about the critique of aesthetic cultural theories towards Marx's theory unfolded by well-known western scholars. The purpose of this part is trying to command the structures, forms and rules that aesthetic culture has taken in different stages of capitalist commodity production. In the last part, on the basis of the previous two, using the multi-inter-disciplinary and dialectic methods, the paper discriminates and analyzes the dilemma in the model of thinking and its solutions faced by commodity fetishism critiques from the angle of transformation of aesthetic culture and concepts.From both the analytic and the demonstrative views, the dissertation holds that we can not simply adopt right or wrong, true or false, positive or negative attitudes towards contemporary culture, in particular towards commodity fetishism and related variations in the development of contemporary aesthetic culture, nor can we take such simple attitudes towards the option of mass aesthetic culture. Instead, we should get rid of the traditional dualism. From a more dialectic, tolerant and open perspective, we will fully understand the interrelation of commercial and aesthetic activities, and know how to deal with the success and failure, advantages and disadvantages of contemporary aesthetic culture that emerged in the contemporary economic market development. Only throughout scientific analysis and rational understanding are we supplied with beneficial ideas and references to study the changes of aesthetic culture and reconstruct the new aesthetic concepts of culture and arts that adapt to the under-construction socialist economic market with distinct Chinese characteristics.