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From Commodity To Spectacle A Study Of Commercial Culture In Lipton Tea’s Commercial Images

Posted on:2014-04-08Degree:MasterType:Thesis
Country:ChinaCandidate:D LvFull Text:PDF
GTID:2255330425450805Subject:Art of Design
Abstract/Summary:PDF Full Text Request
In that sense commodity relations has making a close connection with our life for more than acentury. It has build a commercial community.The development of business images influenced by social and economi cenvironment. Just like anyother development of Culture or technology.In this paper, I will reach the cultural background of Lipton tea’s business images depend onanalyzing and induction. In this paper, I will analyzing the history of Lipton tea’s business imagesproduction first. Then, research the images depend on The theory of social critics of Marx and GuyDebord. Further,I will try to find the way out how the images to communicat those information.
Keywords/Search Tags:Lipton tea, Business image, Commodity fetishism, Spectacle fetishism, Bulid
PDF Full Text Request
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