Study Of Cultural And Artistic Production In The Context Of Cultural Industries

The cultural industry development is an irresistible historical trend in the world of today.The characteristics of cultural industry are industrialization, standardize, acculturation, are industrialize industry chain with core of the contents produce, it's an economic activity in fact and is categorized in the third industry or the scope of servicing business. The cultural industry is the spirit industry to produce production and service, Be a contents industry (UK method), it involves a cultural products manufacture, management communication and sales activity, and mutually closes to that, therefore, under the condition of the cultural industry, the traditional spirit creativity activity also gets into the field of cultural industry: The cultural art production is its foundation, which is placed in the original position of cultural industry. Certainly, not all cultural arts produce can get into cultural industry, only through authorization behavior, people's cultural art manufacture and cultural production can get into cultural industry system.Spirit activity and the mankind's existence are vitally related. The cultural art manufacture(creation) appears very early and slow moving-forwards in the last several thousands years. Because of the fast fierce development of cultural industry, the cultural art manufacture takes a great change: Principle innovation—changes from the traditional individual creation to collective production behavior; Produce model—from handicraft workshop to industry; the most outstanding is a cultural art production—has been seen as "metaphysics" spirit product, its merchandise attribute gets well display, with the help of modern science and technology and manage means, the cultural art manufacture gets an expansion unprecedentedly in history, also shines its vitality. Under the background of cultural industry, the cultural art production gets away from the traditional thinking: No longer exists for the sake of personal appreciate or"handed down through the ages", but to saved for consumer. Because the change of idea, the cultural art production has been stampd the name of commodity: value "material" not spirit, emphasizes the position of scheme, and the exhumation of the public"attention". In the production process, the related production factor also has new variety: First is to get cultural productivity liberated, the cultural art manufacturer sets free from subsidiary position, as social manufacturers, they owned qualifications to support themselves similarly with other manufacturers; Second is one large quantity "new cultural person" participate a cultural art of product, who are the collective manufacturers of cultural product, develop the function of leading, communication, dissemination, management...etc, and push a cultural product to consume; Third is through a cultural industry, the "capital" value of the culture gets a further embodied now. At the same time, the industry mode also brings a few new problems, such as the low tasty of product, the difficult circumstances of manufacturer, cultural and the impact to traditional culture…etc. From the theories, it is inevitability that the cultural art produce becomes market production from the past individual independence behavior. The production is the natural character, which has been keep company with the mankind's existence process. Nowadays its merchandise attribute gets well display through the cultural art produced, the extension of produce, the prosperity for exchange, which is the request of production; The cultural product is a spirit product, its value(include spirit value, social value etc.) is embodied by person's spirit demand now, only from consumption, it can develop the function that it should have, therefore, the universality of the cultural product, particularly the popular cultural product , is not only the request of production but also social end-result of the spirit attribute of the cultural product. The cultural art product has a super and utility property, but under condition of social production, because the production pursues economic performance, it will influence the spirit character of cultural product again, the existence of this kind of contrary theory is hard to avoid over a long period of time.Producing is for the sake of the consumption, a cultural art product is also such. The cultural consumption is a kind consume with optional, free and taste. Because the condition of consumer oneself is different, the consumer basically is divided into 3 types: The original creater, manager, consumer. The constitution of consumer structure can be divided into lateral distribution and longitudinal distribution. Production and consumption of the cultural art are a kind of interaction relation, which influences not only the production of cultural product, but also the variety of the consume community, therefore, the structure of culture consume community is always flowing, among them, the refined structure and the vulgar structure are the most general phenomenon, because of consume, which will exist for long time. There is no social stratum for cultural consumer because consume itself has the difference of the interesting, different person, different consumption interest. American scholar Herbert J. Gans, whose theory about "tasty" culture and "tasty" cultural community, explains consumption difference on the "tasty", just like differences between culture and culture consume. The cultural product has a quasi-public owned (public) attribute, though consumption, the cultural art product gets into common consumer to satisfy the social people's spirit cultural, which not only to make the spirit value of cultural product achieve, but more important, to be good for carrying out the people's basic cultural rights.From the perspective of history and reality, commercialization is undoubtedly the right direction for the development of the culture art production. Under the condition of market economy, since the culture production is commodity, it is beneficial to carry out commercializing both for social produce and the development of the culture art. As for the current production of the culture art of our country, to comply to the development trend of the culture industry, it is essential to lead to the way of commercialization. It is impossible to commercialize without the market, market is the only way for the culture art commercialization, the production of the culture art shouldn't ignore the role of the market played, it should take full use of the market and develop in the market. The production of the culture art need support, under the market economy it is even much more essential to support the production of the culture art, particularly for those which beneficial to commercialization or important for the production of the culture art of the interest of the country and public. We need to make all efforts to initially establish a relatively perfect protection and support systemHowever, commercialization will also bring about a series of problems, it is impossible to address these problems without management and guidance. The cultural policy is the guidebook which guides the production development of the cultural art, it also should play the role of social guidance. The market is a double blade sword. There are also many problems in the market, so lawful management is particular essential, we have to protect the healthy and good culture production, encouraging the production which benefit the society while crack down on the production which give bad effect to the society. Meanwhile, we should guide and regulate the production and consumption activities of the culture art by economical and administrative meas. Both mainstream ideology and non-mainstream ideology exist in any society, the former is advocated by the state and the later is formed spontaneously. The mainstream ideology is critical to the state interest. The culture art production is a sort of spiritual production which contains the idea conception component while has the function of delivering mainstream ideology too. In current society, the function to bear ideology of the culture art production is increasingly weaken, it has not been the main delivery channel of the mainstream ideology. But after all the production of the culture art is a sort of produce of spiritual production, so in the process of building the mainstream ideology, on one hand we should hold high banner of the main theme, on the other hand we have to comply to the need of the public, based on the principle of benefiting all, we should produce diversiform products, so as to play positive role in the process of building mainstream ideology while satisfy the spiritual need of the society.