Not The Color Of The "color"

Modern Art of book with unprecedented activity specifically is shown in theexcellent book design work endless and variety of performance techniques.Regardless of what form of a book design, as the product of the times, it musthave its reasons for existence. To analyze the false，we hope to find somegood ways to explore in the development of modern book design."Color is not the color" of the proposition is based on the idea of Mr. HanJiping’s chair design research and application in the context of thinking andpracticing through repeated to make a special study. In this concept, the papermainly discusses the following: there may be by the wisdom that may exist,naturally and unconsciously they felt; it does not depend on need - not justneed to go along, and there is the performance space than it needs to begreater; there is the practice seeking ways to create ways to implement theprogram, the relationship and to do; design, modern design and conceptdesign.Binding the history of Chinese book arts, reading books designed to get thetheoretical basis of the study; the development of modern books and booksdesigned to explore modernity, we can see that support for free expression ofmodernity and conscious creation. The use of the concept of design basics,understanding the existence and the original books may exist, books designedto establish a new image.This paper attempts to "color" to start research book Emotional Design.Properties through the analysis of characters of color, as well as the emotionallink between color and human ,explorates that "color" is a design language,and book design is very expressive and emotional appeal of the traditionalexpression, rather than color of "color" is the focus on self-feelings andemotions byword. With the "color" summed up all the feelings of an alternativeargument, and further raised the need for innovative design, the times to today, language and emotional expression from traditional to modern diversitypresent: from the image, structure, numbers, materials and sound etc. into theform, color quality, material, quality of discussion, focusing on the aesthetic ofbooks in the "five senses" an important role. "The paper passionate, gentlebook." Aesthetic awareness as books and modern books, design development,the emotional depth up the beauty of books is meaningful. The researchprojects designed to develop the domestic book has some practicalsignificance, the design of the other category also has a correspondingreference value, provide the possibility for follow-up study.