| The Basic Idea and the Researching Value of this ThesisThe basic idea of this thesis is:Culture industry should follow the Comparative Advantage theory principles in economics when its regional culture development is undergoing.The idea of the Comparative advantage should be carried out in regional culture industry development during which correct analysis of the comprehensive comparative advantage for regional culture industry development would be the foundation.On the way of the summing up the development strategy and its mode in culture industry based on the comparative advantage,the comprehensive investigating about the talented elements which affects the regional culture industry development and the scientific evaluation of the comparative advantage as well as the probing into the realization system of the comparative advantage should have to be done properly.Doing some research on the comparative advantage in regional culture industry development is the need for regional culture industry development construction,and doing that is also the need to have an effective use of the regional culture industry resource and further on,it is an urgent need to set up a systematic culture industry development strategy and plan within the nation currently.Probing into the regional culture industry development comparative advantage,this thesis is combined of five parts as following.â… .Regional Culture Industry Development and its Comparative Advantage TheoryRegional culture industry is the combination result of regional economy and regional culture.Regional culture development is an economy activity by the nature than being a culture activity by its surface.The regional culture industry development is a comprehensive development containing market segment and the society harmony construction associated with its culture programs and its culture products as well as its by-products.Analyzing all the researching theories in regional culture industry development both domestically and internationally,we found out that the researching fields have covered the theoretical and applied researching aspects.Profound theoretical studies is continuously going on with its results have been applied to certain areas.Obviously,the researching tendency has shown that the regional culture industry development studies are the results of the researching in multi discipline in economics as well as micro and macro studies in related subjects.As its origin,the comparative advantage theory was used in international trade affairs as a classical theory 200 years ago.But its application scale becomes larger and larger as regional economy development strategy and regional culture industry development needs its direction.The comparative advantage theory is the consulting and referring idea in setting many regional economy problems.The comparative advantage theory supplies a method in analyzing regional economy problems on one hand and further on it supplies an idea for regional economy development which is shown as follows: regional economy development should adhere comprehensive strategy and give its play in regional comprehensive,making full use of the characteristic industry to produce typical products,developing its strong points and avoid its weakness, stressing element talent structure consummating and upgrading,cultivating the new comparative advantage.The comparative advantage theory has got its popularity in economy field.The regional culture industry development is coherent with the regional economy development general rules.Only by applying the comparative advantage to set up a scientific strategy from regional culture industry development can we achieve our goal in making correct strategy in culture international trade to meet the practical needs of our current culture industry development situation.â…¡.The Formation Mechanism of the Comparative Advantage in Regional Culture Industry DevelopmentWhat we should define firstly in applying comparative advantage to investigate the regional culture industry development is where the comparative advantage poses. Putting forward the comparative advantage in the regional culture industry development is the main subject which this thesis assigns.The subjects describe the basic features of organizing characteristics,comprehensive characteristics,dynamic characteristics and potential characteristics during the process of the regional culture industry development which bears the development condition,the development scale, the development cost,the development future and the predictive development advantage condition,element and process under circumstances in certain region comparing with other regions.It is a comprehensive embodiment resulting from talent comprehensive inter-playing among multi elements.What affecting the regional culture industry development element talent are the culture resource,the regional economic society foundation,the technique imitation and its creativity,the market and culture demand,the system and policies as the five main aspects which results in the formation of the culture commodity production advantage,the industry environment advantage,the technique advantage,the culture demand advantage as well as the system advantage.Those advantages play their own parts in the comprehensive comparative advantage.They are related and dependant to each other.All these element talents form up the regional culture industry resource.The regional culture industry development comparative advantage turns into the master culture industry development comparative advantage through the two processes.One is the transforming of the culture industry resource advantage to the culture commodity production advantage;the other is the transforming of the culture commodity production advantage.The regional culture industry development comparative advantage is systematic and dynamic but it also is restrained by some accidental elements.â…¢.The Evaluation Index System of the Regional Culture Industry Development Comparative AdvantageThe scale of the regional culture industry development can be evaluated.The guiding ideas in structuring the evaluation index system are:the index system should have its leading and normative role;the combination of the qualitative and quantitative evaluation;the symbolization of the connotation and the feature of the comparative advantage theory.By obeying systemizing representation and operation availability,this thesis puts forward an index system formed by five first-grade indexes,fourteen second-grade indexes and thirty nine third-grade indexes aiming to evaluate the regional culture industry development comparative advantage from the point view of the culture commodity production;industry environment;technique level;market potency and system construction.The evaluation system is featured by the combination qualitative and quantitative.The method of weighting and the measurement of the qualitative onto the comparative advantage are set by these four steps:the standardization of the quantitative measurement and the index data;the setting of the index weighting.The comparative advantage degree is selected from the embodied comparison upon precise calculating. â…£.The Realization Mechanism of the Comparative Advantage of the Regional Culture Industry DevelopmentThe regional culture industry development comparative advantage is potential.It is the condition for culture industry development.Gaining this advantage,we need a series of means if researching.By the angle of the culture industry resource;in order to possess the advantage,we need to excavate and restructure the regional industry resource and at the same time to stress a kind of creative development about the culture resource,hence,sustainable culture development will be ensured.The personnel resource is the main part of the realization of the regional culture industry development.Therefore,developing the well-qualified personnel for the culture industry is necessary.To plan the personnel for the industry scientifically is also a must.To clarify the core position of the culture industry personnel cultivating system to set up an industry platform should be at the first place where perfect personnel turn-over mechanism is available.From the point view of introducing technique and creativity we focus on the self-motivation system together with the proper combination of the technique and the content.All the elements are generated well on the technique platform.By leading the culture consuming and by cultivating powerful brand-making as well as by developing local culture market,we can realize the regional culture industry development demanding advantage.By deepening the culture system reformation,we can lessen or demolish the obstacles in developing regional culture industry.â…¤.The Regional Culture Industry Development Comparative ModeThe starting point is the element talent which features regional culture industry development basic condition.The element talent decides the direction for regional culture industry development as well.This thesis straightens out the element talent system types by analyzing and concluding and accordingly summarizing and setting up the development strategies and modes.There are four modes are listed.The first one is spreading development mode.The second one is investment of the technique-driven mode.The third one is the unique feature culture development mode. The fourth one is the resource-talented program development mode.Different development mode has different comparative background and element talent formation and therefore different development strategy and development focus will be carried out accordingly.Putting forward these modes is the summary of the regional culture industry development practice and further on these modes are the development guides and are based on some successful experience from some similar regional development comparative advantage.CONCLUSIONThe researching methods in this thesis include:combining theory statement and case analysis;combining the feature-finalizing and quantitative-finalizing analysis; question airing method;combining related subject knowledge.The creativity and characteristics of this thesis are:1,Among all the researching results referring to the culture industry theory, those who applied economics theory to culture industry studies does exists,but rarely we've got such a thesis which probes into the comparative advantage in the regional culture industry development with systematic and profound implicit.Thus,this might be the first thesis which acts as a leading role in this field domestically.2,The summary of the regional culture industry development in this thesis is based on the regional culture industry development comparative advantage.The development modes refined from this angle are the latest in this field with the author's own originality and creativity.3,This thesis is very logic academically from putting forward the question to the deducting in its five well-organized parts.4,This thesis is a good combination of the theory and practice.The researching result can guide the practical work in the culture industry field. This thesis also designs a large exploring space for further researching jobs as follows: to have a deep research on the resource evaluation;to have a measurement research to index;to have a diversified research on the proof comparison.It is not very hard to imagine that the regional culture industry development comparative advantage theory will have been explored extensively with the further development of culture industry in China.
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