The Form Of Digital Art Commnication

Generally, from a microscopic point of view, being digital is a process that digital media replace the traditional analog media under the conditions of new technology progress progressively, and from a macroscopic point of view, it is that the digital technology reforms profoundly in the media field and spreads from the media field to all the field in the human society. With the development of the digital technology, the art begin to link up with the digital technology and influence the society, culture and economy more and more. Today, the digital art has a lot of definitions from different points of view in the academia At home and abroad. But, it is early that defining the new art style as a united definition. The definition, state, characteristic, regular pattern, creation method, art value, production style, communication and the consumption style of the new art form should be researched and explored further. This article gives the digital art a comprehensive definition in order to cover several parts of the concept, and divides the field into three aspects, the one is digital traditional art, the second is the creation based the digital technology and system, the last is the works created by the broadband multimedia interactive system.Normally, art communication is a process that using the media and some communication styles to transmit the art information or works to the receivers. Over a long period of time the issue of art communication is not be attached importance to until the acceptation aesthetic moved the research center from the artist and works to the receivers, and at the same time, the communication subject also moved the research center from the transmitters to the audiences. Therefore, the art communication has a whole structure. In the twentieth century Nineties, the communication media developed fast, and it enlarged the channels and types of the communication, and then the art communication have more and more important influence and status in the modern art field.In Chinese, the form (or shape) means the formation and the status under some condition. So it means both the formation and the status. Contract to the name formation or pattern, the form (or shape) has more contents including the representation, the status and the structure of something. Therefore, if we will research Digital Art Communication, we should consider both the base factors in the process of the communication, and the status under the digital condition.The chapterâ… of this article discusses curtly the definition of the Digital Art, the development of the Digital Art and the condition of the Digital Art research. The content of chapter one also includes the origin of the art communication, the influence of the media innovation, the method of art communication research.The chapterâ…¡of this article discusses the types and the models of the Digital Art communication.Today in the communication, communication includes several types including selfhood communication, interpersonal communication, group commun ication, organization communication, mass communication. Digital art communication is a special research field, and we may explore it based on the Object Oriented Analysis. But we can find easily that today the research about the art communication based on Hardd Lasswell's 5W model, and take them in the same manner. But, in the digital time, the media and art style have changed profoundly; using Hardd Lasswell's 5W model can't enplane all the content of the current art communication. Of course, Hardd Lasswell's 5W model is a foundational theory in the communication, and it is a convenient way to explore the activity of the human communication. Furthermore, the other models are generally considered as the addition and correction for the Hardd Lasswell's 5W model. From a microscopic point of view, it is impossible that we engage in communication research but avoid that basic model. In the academia, there are a lot of models describes the digital art communication process from individuality and integral points of view.The chapterâ…¢of this article discusses the main factors of the Digital Art communication. we may consider that the art communication is the network structured by the digital works, digital media and the communication relationship. The concept of the network is not simple Internet. If we consider the network as the general social relationship, the concept is too universal. Hence the network is the form structured by all networks that can be defined as the network. They link all the livelihood areas in the information time. Every person, every group, every organization, even the multitude is a point in the network. They link with the digital media and they share the digital works .Of course, there are other opinions that it is imposable using the name network to embrace the form of digital art communication and it can't explain the innate character of the digital media. So we may use the word digital to represent the all reality. And we can easily conclude that the digital form and the network are the two expresses for same thing. From the media point of view, digitalization is the direction of our time, and digital technology influences all the media's aspects, especially include the media forms. Marshall Mcluhan, Jack Fuller, Roger Fiedler explore the regulations of the mediamorphosis from different points. And the mediamorphosis influence the media profoundly; especially the network is a universal and revolutionary event in our time. The art communication includes the traditional subjective-objective relationship and the intersubjectivity relationship. They are changing the style and the idea of the information communication, and they have large effects on the audience dissension and personal communication. The traditional art categories can't fit the digital art, especially it can only explain the style of digital traditional art, but it can't describe the new style aroused by the development of new digital technology. The new categories of digital art are re-structural design for the special art form though comprehensive thinking including digital content property that is the core of the originality property. During the process of the digital art creation, we should explore the humanity spirit under the condition of the digital time, and create digital art works by using digital technology reasonably under the situation of disenchantment and lack of artistry because it can be duplicated limitlessly.The chapterâ…£of this article discusses the cyberspace and the digital field. After 1980s, the scholars of communication noticed that it is unreasonable to use common and abstract communication model to explain concrete, historic, culture-various communication phenomena, and then they lead the research to the field constructed by the media, culture and society in order to break the control of the main simple linear communication model. In the digital art communication, this field exists in the space generally named virtual space or cyberspace. The field is a macroscopic view of the network who links all the palaces in the complicated objective relationship, and in this field, the macroscopic factors of media, culture and society are interlacing. Today, in the research of digital art communication, the government, culture field, property field and the education field invest more attention to the digital art communication than the scholars and the criticizes, so the market, culture and the education are the core of this research. The first, the information and the imagination in that space progressively transform to the objects of the industrialization in the market-oriented economy, and today we name them information property, culture industry, media property including hardware works and software works who formed the property structure and the consumption market, and at the same time the society aspiration for culture turned to the mass consumption behaviors, and the digital art property is the most important style of his communication. The second, the space and the field of the digital art communication exist in the global village, and the globalization and the localization is two aspects of the same process, so the culture tactic of the digital art communication is combined with the globalization and the localization.The chapter V of this article discusses the freedom and the control of the Digital Art communication. Perhaps it is reasonable that taking postmodern to define the digital field from culture point of view. American famous postmodern theory scholar, Fredric Jameson has an idea that the postmodern has lots of characteristics, for example in-depth, clastic, subinterval, scattered. The freedom in the postmodern context is provided by the digital media, and the network is a profit sample that has that representative characteristic. It fits the thought of postmodern theory, and the multimedia showed by the network has huge advantage that can attract the audiences, and it represents the culture style of the postmodern. But the reality of the digital art communication under the postmodern causes a lot of thinking about present culture. It is not easy that control the behaviors in the digital art communication because of his characteristics. The men who become the information transmitter share limitlessly the communication right granted by the digital technology, so it is necessary to control and manage the media right and lead the digital art communication regularly.