An Innovation Research On The Investment Mechanism Of Culture Industry In China

The level of a country or region's culture industry is an important sign of its soft power. Culture industry investment is an important approach and fundamental force ensuring the formation of culture capital. Among all the issues concerning culture industry investment, the innovation of cultural investment mechanism is a prerequisite for increasing the investment channels and a basic guarantee for the development of culture industry. The theoretic study of culture industry and the development of cultural establishments and enterprises show that, if China wants to expand and strengthen its culture industry, it has to reform the present cultural system within the frame of national laws and regulations by rebuilding their internal mechanisms and invigorating cultural establishments and enterprises. After a deepened research the author finds that so far research work both home and abroad mainly focuses on culture industry, culture economics, and culture media, while works on the investment of culture industry remain rare. It is true that some relevant views and discussions of specialists and scholars are scattered in their documents, but none of them has been systematically studied and refined, let alone those on its investment mechanism.This dissertation systematically reviews the relevant documents both home and abroad, elaborates the practice and research on the investment and investment mechanism of international culture industry and manifests the present state of Chinese investment mechanism of culture industry and its problems, so as to inherit, extend, and deepen the relevant ideas in this field. Aim at solving the problems of the present investment mechanism, this dissertation designs new mechanism of culture industry investment and tests the new mechanism. The author proposes ways to realize the new mechanism, basing on the different roles of government, culture enterprises, donators, cultural media and capital market. New findings of this dissertation are as follows: it innovatively illustrates the culture industry investment from the perspectives of formation mechanism of investment subject, macroeconomic control mechanism, micro-operational mechanism and supervision mechanism; it probes into the passive influence and negative effect brought by the foreign culture industry investment mechanism to the shift of China'culture industry investment mechanism; it systematically establishes new mechanism of China's culture industry investment; from the development of investment mechanism, value assessment, investment behavior and enterprises management, it works out how creative enterprises to establish new mechanism; applying the DEA model, it gives a comprehensive evaluation of the input and output efficiency of all region's culture industry investment; it introduces the concept of"entropy"into the risk analysis of culture industry projects.By way of literature analysis, regulatory analysis, empirical analysis and comparative analysis, the dissertation comes to the following conclusions: 1. China should learn from the successful experiences of other countries, extend its investment chains, diversify the ways of investment gains and synthesize the investment management of its culture industry; 2. In building the new investment mechanism, China should comply with the principles of"differentiating the admittance of investment, multiplying investing principals, diversifying investing modes and rendering the investment mechanism market-oriented", to establish new mechanism of culture industry investment; 3. Through an DEA analysis, the dissertation concludes that the investment efficiency is polarized in China, with high-efficiency areas such as Beijing, Shanghai, Guangdong, Jiangsu, Zhejiang, Shandong, Tianjin, etc., standing against low-efficiency areas whose investment and output have not yet effectively combined the mechanism efficiency and scale efficiency; 4. By introducing the concept of"entropy"into the risk analysis of culture industry projects, it solves the problem of how to weigh the pros and cons when different risk decision-making principles may result in different conclusions.