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Exploring The Formation Of Netizens'Tendentious Policy Attitude In China Based On Grounded Theory

Posted on:2013-01-22Degree:DoctorType:Dissertation
Country:ChinaCandidate:J E ChenFull Text:PDF
GTID:1116330371980703Subject:Administrative Management
Abstract/Summary:PDF Full Text Request
Accompanied by the popularity of the Internet in China, public express their views and attitudes on public policy inclusingly through the network during the period of social transition. Moreover, the netizens'policy attitudes have contributed to some important changes on the public policy agenda and policy-making of the top government officials in China. However, there is not yet in-depth study on the subject, not only the Chinese government but also domestic scholars. Therefore, exploring the formation of netizens' policy attitude in China is very important and urgent.Grounded theory methodological principle is applied to this exploratory topic. Grounded theory is one of the core research methods in qualitative research. Grounded theory mainly focuses on analyzing and interpreting the meanings of the research subject in order to develop new theories. The process of the research such as data collection and coding is based on grounded theory.This paper first defines the related concepts of the policy attitudes of netizens. Then, collects and filters out 37 cases of a representative online public policy issues and the online comments from the past three years (June 2009 to January 2012).The research builds the "Identification Model of Netizens'Policy Reviews Focus" from the six dimensions such as the amount of original comments, the amount of cascading comments, the amount of blogs and microblogs, news reproduction, online media distribution, the time span of discussion of a specific policy issue. It is found that the focus areas of netizens'policy comments are the people's livelihood, real estate, civil service and anti-corruption, legal system, national income, democracy, welfare and social stability."Tendentious policy attitude" is put forward with further analysis based on cognitive psychology, because netizens generally tend to form a similar consistency of policies cognition, policies emotion and policy criticism. That is to say, there are policy-cognitive inertia, policy-emotion saturation and criticism of reality."Group pressure", "social field" and "media induce" constitute the main elements of motivation sets of the preference of netizens'policy attitude. "Noise effect" and "hypnotic effect" come from group pressure. The force of social field is embodied as a "policy- precipitation". The media generated "issues effect" and "title effect". Then, the paper build the theoretical framework of the formation of netizens' tendentious policy attitude, including four kinds motivation, three action links and related theoretical assumptions.In view of the findings, the paper puts forward a series of implications. Decision-makers should pay more attention to the livelihood of people. They should speed up the promulgation of compensatory social policies. The other strategies includes innovation policy interaction mechanism of the Government and the Internet users, improving policy quality, to rebuild the credibility of the Government and reconstruct the social sense of responsibility of the media. Meanwhile, proposes future research thinking from research methods and perspectives.
Keywords/Search Tags:policy attitude, netizens' opinion, policy-precipitation, social field, policy-cognitive Inertia
PDF Full Text Request
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