The Research On The Development Strategy Of The Innovative Enterprises

Now, with the whole world entering a totally new era-the Knowledge Economy Era, the enterprises are facing more complex and turbulent challenges. Innovations have become the very character of this era and the key that can make the enterprises competent and survive the drastic competition. In this dissertation, with both qualitative and quantitative analysis, enterprises strategy making is studied from the view of the essences of Knowledge Economy Era.We first introduce the basic theory of enterprise development strategy, and then analyze the characteristics of the Knowledge Economy Era, and finally bring forward the strategy of innovative enterprises, which involves Technology Innovation, Management Innovation and Incentive Systems Innovation.The Technology Innovation mainly focuses on the basic theory of technology innovation tactic, combination of innovative items, technology spread, and technology introduction from abroad. The Data Envelopment Analysis (DEA) is employed to assess the benefits of the technology innovation and a close-knit innovative system is designed with the R&D department being the core.The Management Innovation chiefly probes into the changes of the status of the human resources and points out its pivotal function in today's enterprises development. Informative technologies, such as MIS, ERP and CRM, which are important tools in management innovation, are also studied.As for the Incentive Systems Innovation,different contract relations in the technology innovation activities are expounded, and thus different incentive contracts are designed with the principles of the Information Economics. Finally, a case study of Welcome Ltd. is made. Spiral-developing orbit of the company is drawn out and the development strategies in the future are proposed.