Corporate Culture Of Innovation In The Context Of The Knowledge-based Economy

This thesis mainly probes into the essence of corporate culwt inAnoWledge Econondc Era. The thesis considers that innoVation hasbecome the main content of corpOrae culture. The irinovation is adynamic course that Pus new conception inio sociaty and econondcsystem creatively to ge comPrehensive benefit. It is an integratedeffect that techn6logy iasevation plays a leading role and market andinstiruion are coordinated at the gude of innOVaion ideas andinnoVation managment.1' Entrance intO Knowledge Economic EraThe thesis analses the characters Of the era backgrOUn by themethod of comParison. Knowledge Econondc Etu embodies fellow 8charaeers in comParison with hidustry Era(l ). Economic development abides by the increase beneffi law(2 )' Wedge becomes the main produCt elements.(3 ). The style ofeaistence edches from strateglc comPetitionto Meqic collaboration.(4 )' Comprations take high risks and have high sunk cost.(5 ). Distribution by bowledge becomes the imPortant part ofdistrboion.(6). Production includes more nd more theedge essentia1facors.(7). MOst of personnel are sPecialists-(8 ). The fundamental industries are information industries. TheStye of management is the soft pluralistic management.2. Contents of corPorate innovation culture in KnowledgeEconomic EraThis part illustrates whh examPle of Microsoft and prObes intow contents of innovaion in boledge Econondc backgrOUnd.wtVation is a multiple system. It includes fellow contents f(l )' Construct the digital nervous system to innoVateinfoodiOn system. This makes a corporation perceive theenvironment and reSPonse immediately and dsteCt thechalenges of comPetitions and demands of customers andthen take aCtion in time.(2). Wd knowledge heroes to innovate personnel system.Knowledge heroes are technical geniuses and astuebusinessmen and adminiStrative maSters.(3 ). ConstttiCt 1eaulng team to innovatC organization system.This leaning orgedzation is multiple-fiJnctionorgedation that personnel work in teams. They haVe fullindePendeflt rights.(4). Face with market. ImPlemefit technology innovation andproduCtion innovation. This is the core pat in the wholeinnovation culture and other innovations revolve around it.3' CorPorate innovation culture in China: Face withKnowledge EconomicThis part illustrates with Legend GrOU and analysis howcorporaion in China innovate in the global process of KnQwedgeEconoAnc. This thesis concludes that corpoTations in China don'tconStruCt tale infondion syStem to response acotelyCorporations don't mould knoWedge heroes to innOVate personnelsystem and develop new productions permanntly Corporationsdon't conStruCt leaning teams to iunoVate organiZation syStem andMee the development of cOrpOrations. Corporations don'testab1ish markot innoVaion straegy to inspect the wholemanagement. Comprations don't haVe innovation ideas to standardizethemselves- The comPrehensive functions of these elements rendercorporations to have no core technology that causes corporations totriumPh. These have many reasons f(l )' Corporations have no funds.(2 )' Enterprisers haven't innovation ideas and innovationMegy(3 ). Enerprisers don't consider information system as fatalcauses.(4). Corporations are deficient in environment and atmosphereso tO mould knOwledge heroes and teams.(5 )' Corporations don't transform from traditional managementto bowedge management comPletely and absence newinStitution to gUaranee corporation innovations.(6 )' Corporations are short of the core technOlogy andlnnovatlon caPaelty.At last, the thesis puts forwar new ideas forcorporation innovation at the background of Knowledge Era.Establish itmovation ideas firstly Form irmovation strategysecondly ConStruCt innoVation system thirdly. Forminnovation environment fowthly DeveloP core technologyand consider it as the heart ofirmOvaion last.