Competitive Sports Service Trade Theory And Empirical Research

In the modern society with the advanced commodity economy, sports economic activities have already become the important part of the economic development. The important position of sports service transaction activities in sports industry makes the study become more valuable.This dissertation, by using the methods of logical analysis, in transaction, analyses the major characteristics of sports service goods and study the relationship of producer, consumer and medium-organization of sports service, and concludes that: Sports service goods are the labor products of non-material conformation of sports workers. It has the features of information physical operation and order. They form the features of sports service good together.The direct transaction of producer and consumer is the simper transaction structure. Consider the producer and consumer, we can achieve the function relation of the cost of consumer and the level of producer. When the two functions relation crosses in the transaction space of the largesse producer level and the largesse we can divide into four parts. Among which, the rational transaction level and price that achieves all-win transaction.The producers who lower the level of rational transaction margining producers cannot not profitably achieves win-win transaction with consumers, only under the condition of the higher level, can they achieve a win-win transaction, when achieved transaction according to the will of consumers, the level of producer .the longer the producer,. The longer the profits are or the smaller the loss is Enlarging the consumer cost and increasing the number of consumers can make the cover of consumer cost move forwards the right, and this can widen the rational transaction space. Moving towards the bottom of transaction marginal point indicates that, the producers who lower the rational transaction producer level also can achieve win-win transaction with consumers. As the product with the information characteristics, consumer cost moves towards the right, the increasing number of consumers, and the stability of produce cost at the sometime are one of the reasons that the labor of the producer of sports service have higher transaction value.The trade between intermediated traders into producers and is a complicated transaction structure. The function of the intervention of intermediated traders make the curve of consumer cost move towards of the right, the productive cost includes the cost of invention and service. The quantity of the moving degree of predicable consumer cost to the right, the cover-high prediction will lead to the loss of the rational transaction space of intermediated traders and consumers and the results are the lack of intermediated traders.