The Research Of Operation And Management Mode Of Real Estate Intermediary Organization Of China

The study on operation and management mode of real estate brokerage organization is a new field for studying. There is still lack of systematic studies on real estate brokerage organization and the existing studies pay more attention to practical description, so it is difficult to find deep analysis of this field.The development of real estate brokerage organization is along with the growth of real estate industry. The standardized real estate brokerage organization and mature management mode will play an important role in the development of real estate industry and economy. Since China's reform and opening up to outside world 20 years ago, the employment in real estate brokerage industry has been increasing in a fast rate. However, there are still in primary stage in such aspects as professional standard and regulation, professional training, especially management mode. Generally speaking, the brokerage organization in China is still a beginner and there is a long way to go comparing with the requirement of international regulation and matured real estate brokerage service in developed counties and regions. Therefore, real estate brokerage industry in China will face new challenge and opportunities for developing with the rapidly growth of real estate market.Based on the existing studies and combined with the analysis of China real estate brokerage organization status and management mode which operates successfully in developed countries and regions, this essay expatiated the management mode of real estate brokerage organization operation in China and put forward proposals of innovational path and policy for management mode.As the beginning, the essay summarized the existing literature and study achievements in real estate organization in the aspects of its inevitability and characteristics, the developing history and current problem and policies in China, the operation mode, management mode etc. based on the summary, the essay defined some concept involved such as real estate, brokerage, broker and brokerage organization.The essay described the economics theory of why the real estate brokerage can exist and develop from three aspects as the Information Economics, Neo-institutional Economics and Organization Behavior. By analyzing the theories of the reasons why brokerage organization can exist, it showed that the existing of organization can reduce transaction cost. From the transaction process aspect, the transaction cost in real estate arise from (1) searching the available information before contract (2) negotiation during the contract signing (3)Supervising and enforcement of contract. Comparing with other transactions, the risk in real estate exposure from transaction is larger because of the complexity and uncertainty of transaction which caused by the large size (in terms of capital required), long-term nature and variety and specialty of real market. Therefore the cost used to reduce the uncertainty, the risk and facilitate the completion of contract will increase more accordingly. Another important concept concerning with transaction cost is information cost. The asymmetric information among parties in market will also increase the transaction cost. In essence, the information cost means the losses of transaction efficiency which resulted fromadverse selection and moral hazard.To study on management mode of real estate brokerage organization in China, we should have the knowledge of the development status of real estate brokerage organization in China and the existing management modes in developed countries and regions. So the essay turned its attention to more specific aspects of the status of China's real estate brokerage organization including its characteristics, history and importance and the management modes which operates in HK, Taiwan, US and Japan. It concluded that the chain store and net information are the best choice for operation mode and development trend. Concerning with the management mode, there are four main modes operated in the world.HK adopted the government administration mode, Taiwan...