Research On The Development Strategy Of Real Estate Brokerage Firms In Shanghai

Real estate brokerage industry, as a brand new industry, has been greatly developed in Shanghai since 2000. A good strategy is a key for real estate brokerage company to be successful. Real estate brokerage firms, a member in the company collectivity, should pay more attention to its own development strategy.This paper takes the development strategy of estate brokerage firms in Shanghai as the studying object. By applying the general principles of business management theories to these firms, combined with sample analysis, this paper analyzes the present situation of estate brokerage firms in Shanghai, defines the conception of the development strategy of real estate brokerage firms, analyzes the superior and inferior positions of the real estate brokerage firms, and then suggests a series of strategies to be chose, such as, brand strategy, human resource oriented strategy, network linkage strategy, magnitude strategy and alliance strategy, etc. The aim is to supply solutions for the real estate brokerage firms to establish a suit of countable development strategy.This paper analyzes the present situation of real estate brokerage firms in Shanghai, defines the development strategy of real estate brokerage firms, analyzes the superior and inferior positions of different real estate brokerage firms, and then researches the development strategy of real estate brokerage firms.This paper is divided into five chapters:Firstly, the paper introduces the basic conception and businessoperations for real estate brokerage and analyzes the conversion of the business operation in the future.Secondly, the paper introduces the basic conception and main ideas of development strategy, points out how to design and implement the development strategy, and concludes the connotation and particularity for the development strategy of the real estate brokerage.Thirdly, this paper analyzes the strategic environments for the real estate brokerage industry of Shanghai.Next, this paper analyzes the development strategy for real estate brokerage firms from different views.Finally, this paper suggests a serious of strategies to be chose, such as, brand strategy, human resource oriented strategy, network linkage strategy, magnitude strategy and alliance strategy, etc, and suggests some strategic countermeasures for real estate brokerage firms in shanghai.