The Marketlazation Research On China Professional Beach Volleyball

Treating marketization of professional beach volleyball in China as research object, this research is based on literature study, and exerts the research method combined with market research and comparative analysis. In this research, by researching the definition of marketization of professional beach volleyball in China, formation and development characteristics of the market, the market price mechanism, supply and demand mechanism and the market and intermediary mechanism and so on, choosing study operation mechanism of the marketization of professional beach volleyball in China and the problems existing in the development of the marketization as starting point, the author throws out market strategies and suggestions in fostering and perfecting the market of professional beach volleyball in China, providing corresponding theoretical references for accelerating marketization of our professional beach volleyball in China.The main conclusions are as follows:first, marketization of professional beach volleyball in China means that professional beach volleyball as a kind of sports service product enters the orbits of market economy and runs well guided by the market and centered by the economic benefits. In the marketing operation process, with sports economics, sports management and marketing management as the guidance, marketization of the professional project beach volleyball is summarized and operationally analyzed.Secondly, professional beach volleyball market, in which nature of the product, investment and financing channels, the organization and management mode, the benefit are different from other sports market in China, is the emerging market in the process of development of the market economy. The formation, the objectives of the organization, the structure, the distribution of control rights and operation mechanism of marketization of professional beach volleyball and professional beach volleyball club system in China, are different from other developed countries' professional beach volleyball market. Thirdly, the establishment of the market economy system and its development, and reformation of competitive sports in China promote the formation and development of the marketaztion of professional beach volleyball. Professional beach volleyball clubs become the main running bodies of the market; meanwhile, the government's support and competition system provide a platform of the formation of the marketaztion of professional beach volleyball. The Government Guiding supply pattern is currently "bottleneck" restriction of development of marketization of professional beach volleyball in China.Fourthly, media, fans, sponsors and local governments are the main bodies of our professional beach volleyball market demand. Supply bodies are professional beach volleyball clubs and event organizations. Professional beach volleyball competition market intermediary agencies mainly undertake the business activities and projects promotion agency. Professional beach volleyball price mechanism mainly manifests that the prices of the products, the characteristics of the product, the influence factors of the pricing and selection pricing strategy, and etc.Fifthly, during the market equilibrium of professional beach volleyball, the role of price factor is limited to supply and demand market balance. The main factors influencing the consumer demand in the market are consumer utility, product prices and consumer preferences, the capacity of sports promotion agency and the development and operation of intangible assets of Professional Beach Volleyball Club. Non-price factors have become elements of a balanced supply and demand. Professional beach volleyball has characteristics of market equilibrium as follows:the regional differences between the market equilibrium prices are very significant, and the status of market supply and demand trends in non-equilibrium state.Sixthly, the relationship between professional beach volleyball tournament organizations and investors is fuzzy. Despite the principal-agent relationship in the form, it is lack of system and mechanism of contract and constraint. Compared with AVP professional beach volleyball in America, the current cooperation and contract in China is limited between professional beach volleyball tournament organizations and their investment operators, and the mechanisms are inadequate to establish the agency.Seventhly, there are problems existing in our professional beach volleyball project market, for instance, the market scale, structure, operation mechanism and the internal and external market environment of. The main coping strategies are: accelerate and perfect the market system and the market, further improve the national tour of the organizational structure, establish property system of the market main body reasonably as soon as possible, create favorable policy environment, and formulate and improve the related laws and regulations.