Research Of Chinese Golf Industrial Competitiveness

Based on the industrial competitiveness theory, this article adopts researching techniques such as literature material, expert interviewing, questionnaire, statistic, and comparative method, conducts a thorough research to the industrial competitiveness of Chinese golf industry. The conclusions are drawn as the following:1. On the part of basic competitiveness of Chinese golf industry, although the industrial competitiveness is restricted in the land policy aspect, but the competitive advantage of natural resource is obvious. In addition, the competitive advantage of the related support industry is also very obvious, such as land and air transportation and other infrastructures, traveling, and real estate industry, and so on. Superiority and potential appear day by day from financial industry, golf course design and manufacture industry, golf goods manufacture and merchandising industry. But, in the aspect of human resources, the whole education level is somewhat low; this has restricted the promotion of Chinese golf industry competitiveness.2. On the part of core competitiveness of Chinese golf industry, though golf industry profitability is not strong currently, growth rate of golf industry, annual output value and per capita output have increasingly shown advantages; Number of foreign players, golf courses species and attraction of international events have certain advantages; The competitive advantage of enterprise strategy ability is unclear, such as customer satisfaction, marketing ability and corporate culture; Especially in golf popularity, price, service quality and import dependence, there exist certain disadvantages.3. On the part of environmental competitiveness of Chinese golf industry, economic growth rate, proportion of urban population, per capita disposable income, consumption structure, social stability and safety improve competitiveness of Chinese golf industries in economic and social environment; Although golf production have higher dependence on foreign trade, golf management localization, increasing attraction of foreign direct investment and positive attitude to globalization show strong competitive advantage; But current local government restriction policy, lack of golf industry standard, high barriers to entry and negative public opinion are bad for Chinese golf industry competitiveness.According to the discussions above, this paper expounds the basic thinking of enhancing competitiveness of Chinese golf industry:1. Every level golf association and golf club should rise the practitioner's educational level by various training so as to enhance foundational competitiveness of Chinese golf industry.2. While strengthening supervision of the government, we should bring market mechanism into full play. Meanwhile, we should clearly define responsibilities and obligations of every level golf association, insist independent management of the trades, take part in social community work actively and hold golf competitions of multi-level in various ways in order to enhance core competitiveness and environmental competitiveness of Chinese golf industry.3. Scientific management and raise operation level, clear about the localization and build enterprise strategy, deepen the idea of service and make experience atmosphere, training of personnel and build work team, develop core advantage and forge advanced enterprise culture, establish a good brand image of enterprise and form value identification, in order to enhance core competitiveness of Chinese golf industry.