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Taiwan Is Holy, Golf Supplies, Market Development Strategy

Posted on:2008-10-14Degree:MasterType:Thesis
Country:ChinaCandidate:Q LiFull Text:PDF
GTID:2207360215966500Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Golf roots from the Scotland more than 500 years ago. At that time, Scottish shepherds spent their leisure time by this way. The movement quickly spread throughout Europe and the world as a noble gentleman of leisure sports. Golf is also an adequate sport for excessive energy expenditure intense, extended body, the spirit of comfortable movement, Stadium broad vision and fresh air is to seek high quality leisure sport is the best choice. It advocates calmness campaign with self-esteem, self-discipline, courtesy, and embodied spirit belongs to a wonderful gentleman.Golf Movement is the syllable of expensive, The development of Golf often connected with population growth and stable economic growth. The United States, Canada, Japan, Europe and other developed countries hold about 95% the golf veteran of the total population. In addition, China and other emerging nations increased frequently business activities, The expatriates also choose to play in China nearby golf enthusiasts and China is also increased Golf movement launched. With rising national income, middle-class families began to pay more attention to quality of life, recreational sports consumption capacity strengthened. This makes golf the young and old ages have become increasingly popular, and has shown considerable room for the future development. Undoubtedly, the market supplies throughout the golf market is the most attractive of a cake. According to the American Sports economist statistics, the sports industry market supplies such market as share or about -25, and the passion for golf equipment supplies the more demanding. So in the field of golf, the share of supplies may be more greater. According to the Chinese market research, golf supplies statistical data shows that the economic recovery in the economy. Golf in 2005 with the annual growth rate of 2.6% demand. In recent years, the passion for golf in China makes rapid development, at 30% annual growth rate.Our company supplies the market with tremendous opportunities for development, and our golf equipment industry has broad developing prospects . By the study of Chinese golf supplement market development, China will be the active market of golf equipment .And how to establish their own brand of golf, that is to promote the golf manufacturing enterprises actively. Therefore, the golf movement in China and the spread have positive significance.
Keywords/Search Tags:golf supplement, golf industry, marketing strategy, Mass
PDF Full Text Request
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