Research On Buttress Of Market Development About Occupation Sports Events

Using different kinds of Subject knowledge and research methods, give clear definition to the development and support system of the foreign professional sports events market and analyse it. Pay special attention to the elements, the operating mechanisms, the factors, the market performances and the development strategies of this system. Reveals the inherent characteristics of the mechanism and market development of the development of the professional sports events market. Anatomy of the deep-seated development mechanism, which supports this market. Propose solutions to the problems of the development of our professional sports events market. Conclusions are as follows:(1) The development and support system of the professional sports events market is made to develop the professional sports events market effectively, it plays a important role in sustaining, guaranteeing and promoting the collection of the structure and function in the development of the professional sports events market. The system was made by the professional sports industry organization on the basis of a certain natural resources, through gradually improving and perfecting, and a combination of scientific planning of the professional sports management department. It has become such a comprehensive one that include so many elements, such as regulation security, system innovation and competition to improve product quality, harmonious media development and capital allocation optimization, club competition and fusion, benign marketing operation etc.(2) Professional sports marketing support system including regulation system, capital system, media system and marketing system. Its operation mechanism has dynamic mechanism; Incentive mechanism; Coordination mechanism and the safeguard mechanism. Developed countries professional sports event is a large-scale social culture system integrity behavior; It has formed a perfect support system. Support system is the source and motivation for the development and upgrade of professional sports events. The development of the market is the result of the joint action by all systems in different levels. (3) Professional sports regulation is produced in the background when goverment make rules for professional sports market's public policy and public legislation. The government gives the special policy support for professional sports league which some other industry doesn't have. And that plays a vital role in the professional sports league and professional club's market development. Professional sports market development involves a lot of regulation, some typical examples like, anti-monopoly law, labor law, tax law and copyright laws and so on a series of safeguard the prosperity of the system. Establishing perfect regulation system is the guarantee for the smooth development of professional sports market, and it is also a key for the operation and healthy development of it.(4) Foreign professional sports clubs has already have a quite mature market operation. There is a perfect, diversified capital system to solve the problem of funds. However, there is a big difference between country's capital market. The United States is the most professional sports market in the world, its capital demand, mainly obtained by self accumulation. Many European high level professional sports clubs mainly take the way of joint-stock capital. The equity capital in developed countries cost most, the largest debt capital take the second place; the internal capital cost, minimum.(5) The media is "first big customers" in professional sports market. Professional sports market development is inseparable from the media promotion, professional sports games and media established benign interaction. Professional sports resources market is the target market of media. Professional sports carry this effective tool of media to spreading to expand it's influence, and prompted more flow from social capital to prof essional sports market. After a mutual choice between media and professional sports. Media contributed to professional sports, professional sports also contributed to the media. Finally they realize an enormous economic benefits.(6) Foreign professional sports clubs market development has a wealth of marketing methods and strategies. Marketing promote the open up of the professional sports market development, rose to the traditional role, it is the marketing principle and process applied to professional sports products and professional sports events by itself, to marketing the product market competition activities. Marketing is the core of professional sports events by the planning, packaging and market development, promote competition, thus make the business value of the tournament organizers, operators and sponsors gain mutual profits.(7) Our professional sports market development exist problems in regulation construction; Funding; Media services and marketing development, etc. We should speed up the regulation system, capital system, media system and marketing system construction take the examples from developed countries. So that we can construct the operating mechanism of which fits our specific practical professional sports marketing support system, and realize the development of Chinese professional sports industry.