Research On Present Situation And Development Of Dance Sport In Guangdong Province

With the development of modern sports, sports market becomes mature. It plays an important part in promoting economy. Dance sport market is an important part. This paper is a preliminary research on dance sports market of Guangdong province.Sports market has three meanings: first, from narrow perspective, it is just a place to deal in special consumer goods, such as sports goods and service. Second, broadly speaking, it refers to all exchange activities and relationships of sports product in the whole society. Third, from the view of marketing, it is a consumer group who buys and wants to buy sports product and service.There are three aspects about nature of sports market: first, sports market is a part of consumer goods market; second, sports market is a part of broad cultural market; third, sports market is the one for both consumers and sports operators.Its basic content is dance movement, and its main form is dancing performed by a man and a woman. It is a kind of sport arts to compete, entertain, keep fit, improve values and exchange feelings.From the view of sports industry, dance sport market can be divided into following types: (1) market for dance sport competition; (2) market for dance sport entertainment; (3) market for dance sport goods; (4) marker for training professionals; (5) market for dance sport media.The main characteristics of dancesport market are artistic,educational and popular.This paper aimed at dance sport market of Guangdong province and discussed current situation and development of dance sport market in Guangdong province, using methodology, such as reviews of other literatures on the topic, questionnaires and interviews.These are conclusions:1. The development of dace sport leads to its marketlization.2. Generally speaking, dance sport market of Guangdong province is mature and gets a certain scale.3. It is not balanced between different types of dance sport market and there are gaps between them.4. The market has formed development mode guided by government and operated independently.5. It is necessary to develop further and improve degree of marketlization to adapt to the economic development of Guangdong province.