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Primarily Study On The Theory Of Sports Market Development

Posted on:2008-10-15Degree:MasterType:Thesis
Country:ChinaCandidate:B P RenFull Text:PDF
GTID:2167360215469714Subject:Humanities and sociology
Abstract/Summary:PDF Full Text Request
Along with the unceasing development of social division of labor and productivity, sport is industrial with its output value"the high green estate of rising sun", relation surface very broad , offer various employment opportunity the characteristics such as internationalization estate that enter global economy will be the important composition part of the industrial system of national economy. From the establishment of new China so far, the guiding ideology of the sport cause development of our country has gone through approximately the system of whole nation that high planned economic system takes off ,"diversification, with set raise body", "with body mainly with, develop all-snidely " three stages, eventually, have established the development of sport cause to move towards society , face market , go to the road of industrialization development. Via ten few steps of beginning of the year explore, the sport industrial development of our country that has gotten considerable level is but still in the elementary stage of world sport industrial development in general. Face IT make giant strides, it is burgeoning and industrial to emerge endlessly, market internationalization tendency, diversity and the individuation of customer demand accelerate, the competition of global ness market aggravate wait for the different huge change that level and different field occur, the development that gives the estate of the sport of our country has brought stern good fortune and challenge.According to the present theoretical research that our country develops for sports in market, compare hysteretic , is studying the unification present situation of scope, level, position and method , lack system especially , overall for sport estate how to develop , the theoretical system that market how to develop. Therefore sport estate how to face market, trend market and industrialization development the content and basis that will become proposition research." The stone of his mountain, can attack jade ", the author pass for plenty of sport management related subject books read , with document information law and logic analysis law, visit with expert to talk about law , insist the principle of " receive and save simultaneously, is rich to pick many length , mix together to refine , is taking using as book , beg to be new firmly " , is overall for sport industrial field theoretical and really certificate research to hold the rear understanding and analysis of passing for sport industrial field key concept and ideological system , is taking strategic management as guiding ideology, much subject classical theory and thought to sustain , cultivate and promote sport industrial competition ability is key purpose and individual sports is analysis point of penetration, from it watch layer surface for sport market environment carry out scanning , look closely at self inner condition, discovery market opportunity and threat, know self advantage and inferior position , adopt corresponding competitive strategy and develop strategy, again from the basic law of optimization mechanism and sport industrial regional development of the sport industrial structure of macroscopic layer surface, hold its establishment that develops strategy correspondingly , establish again from sport industrial policy and the sport industrial organization of microscopic layer surface , sport industrial organization key competition ability cultivate and promote , understand its enforcement that develops strategy correspondingly , combine finally to step Kerr·the model " diamond system" of baud come the international competition ability for the estate of sport found and appraise make with analyze and summarize theoretically.
Keywords/Search Tags:sport market, sport industry, the model of" diamond system", market development, the competence of sport industry
PDF Full Text Request
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