| Born in the end of l9th centUry the modem Olympic Movement has become the biggest eventwith peaceful purposes. Since early l980s, the commercialization of the OlyTnpic Games has beena marked tendency, and economic benefit (including tourism) has become one of the main targetsfor the Olympic biding and hosting activities. Hosting the Olympic Games has been regarded as auniversa1 panacea for faled economic development policies. But what is the mechanism for theOlyInpic Games to impact the economy of the hosting cities? How to analyze these impactS? Is thenet effect positive or negative? What indicators could reflect these effects? How great is the degreeof these impacts? The Olympic Games' attractiveness and particular characteristics make therelated tourism and travel appeap and induce tourists. What is the mechanism for the OlympicGames to dripact tourism? Whether the Olympic Games could promote the tourism in hostingcities to grow? If so, how significant is the OlyInpic effect for the tourism? How the tourism couldtake the Olpopic Gams as the catalyst to improve tourism development? These are the questionsthat this dissertation tries to answerThis dissertation has three parts, including fundamental theory analysis, economic effectsstUdy and tourism effects studyPutting the event and event tourism as the theoretic base of related st'Udies, this dissertationfirstly summarizes the concept, classification and general framework of event, and then states theOlyInpics Games as a special, mega and hallmark event.Based on the basic of event's economic impacts and related economics theories, thisdissertation explores and builds the economic impacting procedure of the Olytnpic Games. TheOlympic Games bring changes to the expenditUres, images and technology firstly then by thedWic procedure Anpact the outPuts, earnngs, employTnent and groWth of the economy ofhosting cities or nations. The final effects depend upon the featUres and conditions of the overalleconomic system, while the planning and strategic measures made by the hosting cities or nationsare also very haportant. This dissehation explores the methods to ana1yze the economic effects ofthe OlyTnpic Games, including the mu1tiplier stUdy and cost-benefit stUdy.Most of the fOrmer OlyInpic economic researches are case st'Udies and experiential stUdies,which provide valuable references and data. This dissertation intrOduces and evaluates the relatedcase stUdies on the OlyTnpic Games' economic impacts of Barcelona l992, Atlanta l996 andSydney 2000. Using the former stUdies results and related statistics data, this dissertation makes acomparative analysis on the precedent Olympic Games' economic impactS. The conclusion showsthat the net effects of the OlyInpic Games' economic impacts are positive. The mathematicalresults of the effects are great. The strength or degree of the Olympic Games' economic impact isno as great as people expected. The benefits brought by the OlyTnpic Games concentrate onspecific industries. The Olympic Games promote the urban infrastrUctUres of the hosting cities.Based on the theories of event tourism, this dissertation explores and builds the procedures ofthe OIympic Games' impacts on tourism. The Olympic Games impact the tourism system astourism attraction and driage-maker, by the related activities such as adding new facilities, tourismpromotion and media exposure. The final effects are reflected in tourist atrivals, tourism operationoutcomes and the images of the hosting cities or nations.The research and data on Sydney 2000 are relatively substantial and available. Using Sydneyl1l2000 as the case, this dissertation makes an experiental stUdy of itS effects on Anstrian totrismand Anstralian TOdrism Cotnmission's OlyTnpic TOurism Strategy. According the former stUdiesand statistics, this dissertaion make a comparative studies of the Obopic Games' effects oninbound tourism, domestic tourism, the regional disper... |
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