China's Summer Olympic Games Project Market Development Research

The developing tendency of the world athletics is the prerequisites to market exploitation of Summer Olympic Games in China. This research is carried out in the light of Chinese reality, with its theoretical basis coming from the collection and analysis of abundant materials both in and out of China. The inquiry and exposition of experts and scholars extends the vision of this research. The market exploitation of Olympic Games may promote the development of Olympics in China, highlight the economic growth, and urge the development of national economy. It also provides people with spiritual wealth, meet people's increasing demand on material and culture, and also adjust to the marketing economy in order to keep up with the international criteria. This research is based on the disciplines of economics, marketing, management, and P.E.. The research methods are based on sociology and mathematics. From the angle of the international macro-environment facing China, this treatise objectively analyzes the various resources of Chinese Olympic Games. They are human resources, financial...