| Major sports events have an extremely important role in showing a city’s image, reflectingthe spirit of the city, stimulating economic development and promoting international civilization.As a major sporting event, The23rd Provincial Games in Shandong2014will up come in Jining-the cradle of Confucius and Mencius, This is the first provincial transport which Jining will bethe host city. According to the historic opportunity and characteristics of the times, it will surelyherald a unique brand of content and rich market value. How to learn from the successfulexperience of the Olympic Games, National Games and other major international sports events,to promote market development work for the sustainable development of Jining City sportsservices, and thus to develop its economic development and urban construction, is a major issuewhat the23rd Provincial Games faced.The study use the literature material law, field trips, expert interviews, logical analysis andother methods, in the23rd Provincial Games in Shandong2014as a case, in order to deeplydiscuss the major sporting events on our market development model. The results showed that:First, the development model of the23rd Provincial Games in Shandong2014isgovernment-led market participants.Second, the market development channels of the23rd Provincial Games in Shandong2014include autonomous agent investment, franchising, ticket sales and community donations; theirpresence sponsored monopoly in the market development, the lack of overall planning, laws andregulations unsound and other issues.Third, the sports market after major sporting events should Increase such efforts of majorsports meeting media sports events, improve the efficient use of resources in major sports events,establish effective market development and management agency and enhance the professionallevel about the process managers. |
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