Research On The Core Competitiveness Of Our Colleges And Universities Based On Their Level Positioning

The first twenty years of this century is an important strategic period for the development of our country. China has been carrying out the strategies of revitalizing the nation through science and education and of strengthening it through talents, which attaches brand new historic missions to the higher education. It will receive a new challenge, for our education development will integrate with the world to a large extent under the globalization of economy and technology. It is of vital importance to the sustainable development of our higher education whether our colleges and universities can take the opportunity, make scientific positioning, choose appropriate goals and running models fit for their development and raise the core competitiveness in the fierce competition or not. This dissertation introduces core competitiveness to higher education, combines positioning theory and core competitiveness theory and applies them to the exploration of colleges and universities, bringing new insights into their development, which will further improve their international competitive capacities and be of important theoretical and practical significance to the sustainable development of colleges and universities in our country.Firstly, this dissertation overviews the relative theories about the core competitiveness of colleges and universities based on their tiered positioning, expounds those about higher education including administrative theory and development theory in addition to those about strategic administration such as positioning theory and resources basic theory, and clarifies the theoretical origins of core competitiveness together with its connotations and features as well.Secondly, this dissertation analyzes the current development situation and the trend of higher education in China. Through reviewing each development stage of our higher education, it sums up several issues deserving our attention and forecasts the development trend as well.Thirdly, this dissertation interprets the tiered positioning and the influencing factors of our colleges and universities. On the basis of using the basic thoughts of developed countries and international institutions classification positioning and comparing them with those of our current practice, it defines the connotations and functions of colleges and universities level positioning and puts forward its principles and as well as analyzes its influencing factors from the perspectives of external environment and internal condition.Fourthly, this dissertation evaluates the level positioning of our colleges and universities. Adopting the method of main component analysis and selecting level positioning evaluation indices, it establishes the level positioning evaluation models based on DEA and makes an empirical analysis of 2004 sample data from 72 colleges and universities directly under Education Ministry.Fifthly, this dissertation recognizes the core competitiveness of colleges and universities and conducts countermeasure research. It combines BP neural network evaluation thoughts and entropy method basic principles and sets up BP neural networks-entropy core competitiveness recognizing model for our colleges and universities. In addition, based on the tiered positioning results of 72 colleges and universities directly under Education Ministry, it makes an empirical research into recognizing the corresponding core competitiveness and raises proposals for improving that of colleges and universities in our country.